Mazda Motor Corporation will commence local assembly of the Mazda2 in Vietnam in October 2011. The Mazda2 five-door hatchback model with 1.5-liter gasoline engine will be produced at a newly-constructed assembly plant owned by Vina Mazda Automobile Manufacturing Co., Ltd in the Nui Thanh district of Quang Nam province.
Sales of the locally assembled Mazda2 in Vietnam will also begin in October 2011. Mazda expects the Mazda2 to become one of its mainstay products in the Vietnamese market and plans to produce approximately 2,000 units per year.
Vina Mazda is Mazda’s exclusive local distributor in Vietnam. It began selling completely built-up Mazda models (Mazda2, Mazda3, Mazda6, CX-9 from Japan; BT-50 from Thailand) in March 2011. Mazda decided to begin local assembly of the Mazda2 in Vietnam as part of its plan to accelerate business growth in emerging markets under its Framework for Medium- and Long-Term Initiatives.
With a large proportion of its approximately 90 million people in their 30s or under, Vietnam is one of the most youthful and promising emerging markets.—Yuji Nakamine, Mazda’s Director and Senior Managing Executive Officer responsible for Oversight of Global Marketing, Sales and Customer Service