The Nikkei reports that the compact hybrid Toyota Motor Corp. plans to launch in January is expected to travel up to nearly 40km on a liter of gasoline (2.5 L/100km, 94 mpg US) under a new Japanese testing standard, which reflects actual driving patterns more closely than its predecessor.
This new hybrid will use the same powertrain as the highly popular Prius, helping to hold down development costs. Featuring a more compact design, the Aqua will not only beat the Prius' 32km fuel economy, but also likely sell for around 1.7 million yen, around 300,000 yen cheaper than the Prius.
Toyota hopes the addition of the Aqua, targeted at younger drivers and women, will help expand its customer base. The hybrid will be sold through all four Toyota domestic dealership channels, with a North American rollout planned as well.