Nissan Motor (Thailand) Co., Ltd. (NMT), a subsidiary of Nissan Motor Co., Ltd., launched the new Nissan Almera. With this latest addition to its line-up, NMT will be the first automaker to introduce a sedan under the Thai government’s eco-car program. The eco-car designation requires 1) low fuel consumption (20 km/l, 5 l/100m, 47 mpg US) and 2) CO2 emissions of 120g/km.
Following the success achieved by the Nissan March as the first hatchback eco-car, NMT is aiming at being the leader of Thailand’s eco-car segment. The Nissan Almera is the first model under NMT’s new mid-term business plan, “NMT Power Up 2016”, which was announced in July 2011.
The Almera is powered by a 1.2-liter, 3-cylinder engine with a maximum output of 79 PS (78 hp, 58 kW) and maximum torque of 106 N·m (78 lb-ft), available in both five-speed manual transmission and Nissan unique continuous variable transmission, the XTRONIC-CVT. It is also equipped with an idling stop system. CO2 emissions are 120g/km with fuel consumption at 20km/l.
The Almera is built on the V-platform, which is designed to support fuel efficiency through its light weight and increased body rigidity. This new sedan is the second product based on this platform, following the Nissan March.
The March was introduced last year as the first eco-car in the Thai automotive market. Sales reached 28,000 units in its first year, far greater than the initial sales target. Within one and a half year the sales booking has already exceeded 50,000 units. It also won both Thailand’s “Most Environmentally Friendly Car of the Year” and “Best Passenger Car under 1200 cc” awards in 2010.
The all-new Almera is produced at NMT’s plant in Samutprakarn, Thailand, and is available in six grades, six different colors, from 429,000 baht to 599,000 baht (US$13,879 to US$19,379).