Ford has opened reservations for the 2012 Focus Electric, with a starting price of $39,995, including $795 in destination charges but before state and federal incentives. Buyers can configure a Ford Focus Electric and place orders with a Certified Electric Vehicle (EV) dealer via a dedicated website.
A limited number of Focus Electrics will first be available in California and the New York/New Jersey regions. Availability of the Focus Electric will expand next year to the remaining 15 launch markets as production ramps up.
The 19 launch markets include: Atlanta, Austin and Houston, Texas; Boston, Chicago, Denver, Detroit, Los Angeles, San Francisco, San Diego, New York, Orlando, Fla., Phoenix and Tucson, Ariz.; Portland, Ore.; Raleigh Durham, N.C.; Richmond, Va., Seattle, and Washington, DC.
Markets were chosen based on several criteria, including commuting patterns, existing hybrid purchase trends, utility company collaboration and local government commitment to electrification.
Focus Electric comes standard with: MyFord Touch with 8-inch touchscreen; two driver-configurable 4.2-inch color LCD displays in cluster for unique EV driving screens; MyFord Mobile App (for remotely monitoring and scheduling battery charging with owners’ smartphone as well as remote start); HID Headlamps; 17-inch aluminum wheels, ambient lighting, seats made from 100% recycled material; Rear Camera with Rear Parking Sensor; Intelligent Access with Push-Button Start; MyKey; voice-activated Navigation System; Particulate Air Filter; hands-free SYNC Bluetooth telephone connectivity with Traffic, Direction and Information Services; electronic traction control; Sony-Branded audio with nine speakers; SIRIUS Satellite Radio and HD Radio.
The only options are leather-trimmed seats ($995) and two paint colors ($395 and $495).