US sales of the Ford brand this week topped 2 million vehicles for the first time since 2007. The milestone makes Ford the best-selling brand in America and the first automotive brand to hit the 2 million mark in the US since 2007. In 2010, Ford brand sales reached 1,756,439 units, up 21.5% from 2009. Total Ford Motor Company sales (Ford, Lincoln and Mercury) in 2010 totalled 1.935 million, up 19.4% versus 2009.
At the end of November 2011, Ford reported 1,861,178 Ford brand units sold. Of those, 33.4% (621,971) were cars; 28% (521,638) were utilities; and 38.6% (717,569) were trucks. Year-to-date Ford brand car sales have grown 16% compared to the same period in 2010.
Utility sales have grown 32.1%, and truck sales have grown 10.3%. Overall, Ford brand small cars are on pace to post an increase of more than 20% for the full year. Ford brand utilities are tracking to post more than a 30% gain.
Sales of the Ford Escape Hybrid for the first 11 months of 2011 were down 12.6% to 9,009 units compared to the same period in 2010, while sales of the Ford Fusion Hybrid were down 46.2% to 10,398 units. Total Ford brand hybrid sales for the first 11 months of 2011 thus represented slightly more than 1% of total Ford brand sales.
Ford expects overall sales of the midsize Fusion sedan to reach 240,000 by year-end, making 2011 its best-selling year ever and Fusion Ford’s best-selling car.
Since its first full year of sales in 2006 through 2010, the Ford Fusion has expanded share of the midsize segment by 5.2 percentage points. In 2006, Fusion had sales of 142,502 and 6.7% of segment share. By 2010, Fusion sales had risen to 219,219 for an 11.9% share, representing an increase in sales of 54 percent over that period. By comparison, Toyota Camry experienced a 27% decline while Honda Accord sales saw a 20% drop.
The majority of Fusions sold are highly equipped models, Ford says. Fusion has also been a linchpin in Ford’s eastern and western regional sales success, both markets that traditionally prefer imported midsize sedans. Fusion’s share has increased from 4.5% in 2007 to 8.2% in 2011 in the east, while in the west it has increased from 4.3% to 7.3% over the same period.
Ford will reveal an all-new Fusion model during the North American International Auto Show in January.