Chevrolet announced its vehicles sold in the United States will have Ecologic environmental labels, starting with the 2012 Chevrolet Sonic, that let customers see some of the environmental features of the vehicle relating to manufacturing, driving and recycling. Chevrolet is the first automotive brand to include a label of this kind on its vehicles.
The Ecologic labels will be located on the rear driver-side window of Sonics beginning in March. It will appear on 2013 Chevrolet vehicles later this year.
|Ecologic label on a Sonic. Click to enlarge.|
Each claim on the Chevrolet-created labels is audited by Two Tomorrows, an independent third-party sustainability agency that provides auditing and assurance services to companies for environmental initiatives.
The label communicates vehicle-specific features in the following areas:
Before the road: Environmental aspects related to vehicle manufacturing and assembly.
On the road: Fuel-saving features such as advanced engine technologies, aerodynamics, lighter weight components or low-rolling resistance tires.
After the road: How 85% by weight of the vehicle can be recycled at the end of its lifespan.
Chevrolet’s goal to invest millions in energy efficiency, renewable energy, and other lower-carbon projects to reduce US emissions by up to 8 million metric tons demonstrates innovative corporate leadership. With this new labeling program, Chevrolet not only gives easy access to information customers want, it again shows its commitment to the environment.—Eileen Claussen, president of the Center for Climate and Energy Solutions (C2ES)