The collaboration will enable Daimler to use Google Maps for their in-car map displays, and significantly improve their ability to integrate Google services into Mercedes-Benz passenger vehicles. By making innovative Google products available directly within its cars, Mercedes-Benz is able to accelerate the adoption of advanced technologies.

Google and Daimler have been working in close partnership for many years. In 2007 Daimler was the first automotive manufacturer in the United States to launch the Google “Send-to-Car” functionality in a vehicle. This gave Mercedes-Benz customers the opportunity to send destinations from Google Maps to their in-vehicle navigation systems. As of 2011, Mercedes-Benz offers COMAND Online, a telematics system with cloud-based Mercedes-Benz apps that brings Google Street View, Panoramio and local search technologies to most Mercedes-Benz passenger cars. Mercedes-Benz customers also have the opportunity to send individualized routes from Google Maps to their vehicles, as Daimler is first-to market with the implementation of this Google service. In the second quarter of 2012 all these services will also be available with mbrace2 to Mercedes-Benz customers in the USA.