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Zero Motorcycles, Jiangsu Xinri E-Vehicle score highest in new Pike Research assessment of electric motorcycle and scooter manufacturers

Pike Pulse Grid for electric motorcycles and scooters. Click to enlarge.

According to a new Pike Pulse report published by Pike Research, the two electric motorcycle and scooter manufacturers who are best positioned to take advantage of upcoming shifts in the market are Zero Motorcycles and Jiangsu Xinri E-Vehicle.

The market for electric motorcycle and electric scooters is nascent in most regions of the world, except for Asia-Pacific. The vast majority of e-motorcycle and e-scooter sales in 2011 occurred in that region (17 million vehicles estimated for Asia Pacific, versus just over 30,000 for the rest of the world combined), but the market is on the verge of major competitive changes over the next couple of years, according to Pike. A few large vendors, including Honda and KTM, have entered the market, while competitors such as Brammo, New Vetrix, and Current Motor Company have drastically revised their business plans or developed new products over the last two years.

Because the e-motorcycle and e-scooter market is in the early adopter stage, Pike suggests, the business relationships, distribution and production strategies, and sustainable business models are not yet fully developed in many cases. Pike Research found that there are no OEMs that could be considered Leaders in these rankings, but by the same token, there are no Followers either.

Most e-motorcycle and e-scooters are still in their first or second generation. Business relationships, distribution and production strategies, and sustainable business models are still in formation. Because the market is still in its very early stages, most of the overall rankings in our Pike Pulse report are lower than one would expect in a mature or fully developed market.

—senior analyst Dave Hurst

The distribution channel for e-motorcycle and e-scooters remains a significant hurdle in this market. Large, international original equipment manufacturers of gas scooters and motorcycles are only now starting to test market their electric products. Pike expects their entrance into the e-scooter and e-motorcycle market to shake up the market thanks to their deep marketing budgets, established dealer networks, and broad international reach. Although the e-scooter and e-motorcycle market has yet to develop high sales volumes outside of the Chinese market, companies are finding success through fleet and off-road markets.

The e-motorcycle and e-scooter market is here to stay.
—Pike Research

Zero Motorcycles achieved the highest ranking in this Pike Pulse due to a combination of strong strategic planning and good execution on that plan. With a product lineup well-suited to the less cost-conscious early adopter market, the company has put together a strong management team and continues to build a robust dealer network in the key regions of Western Europe, Asia Pacific, Latin America, and North America, according to Pike.

Jiangsu Xinri E-Vehicle has a very different business plan than Zero. The company has been growing its market for e-scooters steadily by offering a wide variety of models to fit what consumers in China need today, and has found some success in exporting to Asia Pacific, North America, Eastern Europe, Middle East, Africa, and Latin America as well. The company plans to double production by raising funds through a stock initial public offering in early 2012.

Pike’s Top 10 Vendors
1 Zero Motorcycles
2 Jiangsu Xinri E-Vehicle
3 Brammo
4 Zongshen
5 Vmoto
6 Xtreme Green
7 Honda
8 Oxygen S.p.A.
9 Current Motor Company
10 KTM

The “Pike Pulse Report: Electric Motorcycles and Scooters” evaluates 12 of the leading electric motorcycle and scooter manufacturers and rates them on 12 criteria for strategy and execution, including vision, go-to-market strategy, partnerships, product and production strategy, technology, geographic reach, market share, product quality and reliability, product features, pricing, and staying power. Pike profiles, rates, and ranks vendors with the goal of providing industry participants with an objective assessment of these companies’ relative strengths and weaknesses in the emerging electric motorcycle and scooter marketplace.



Zero Motorcycles, out of CA, releases their 'near double prior range' models next month


Also, I own a e-moto Li-ion bike, bought from Menard's for $499, that has been solid and reliable.

Paul Tierry

nice models


The Chinese have 120M electric bikes.
All they have to do is to evolve these into faster, longer ranged motorbikes and you have it.
They will still have nothing like the range of ICE motorbikes, but as commuter vehicles, they will be perfect.
As they are much smaller and cheaper than cars, you could easily use an e-bike for daily commuting, and a car for occasional longer trips. You don't need the space to park 2 cars.

Anyone know how many miles / kWH you can get out of an e-motorbike ?

If it was (say)12, you could recharge much more quickly than a car.

Either way, if all two stroke scooters were replaced with e-Mbikes, you would have much cleaner, quieter cities.


mahonj, "Anyone know how many miles / kWH you can get out of an e-motorbike ?"

I have 24v x ~10ah = ~240 watt ebike batteries. Quick-and-dirty, at 50% discharge there's ~120 watts used for 12 miles range, ~level/no petaling.

That's about 100 miles/1000 watts - about 20 times further than the typical 5 mile/Kwatt, 3000 lb EV.

"If it was (say)12, you could recharge much more quickly than a car."

Recharge rate is more a function of battery chemistry and depth of discharge, with Lead-Acid typically 6 hr and Li-ion 1.5 hr.

L-A should be recharged immediately after use, to attain best(~2 year) battery life. Li-ion is more robust, not needing short trip, immediate recharging.

For example, Li-ion batteries have a built-in, "3 lights=full charge" test indicator.

After a week(~half dozen hilly 1 mile trips) - the indicator shows 2 of 3 lights and I charge the battery.

I am not particularly regimented, so the Li-ion flexibility(besides ~10 fewer lbs weight) is a big plus after years of using L-A batteries.

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