Toyota’s subcompact Prius c five-door hatchback (earlier post), the newest member of the Prius family of hybrid vehicles, has sold 1,201 units since going on sale 12 March.
During the first half of March, the four-member Prius Family, including the new Prius c, roomy v, third-generation Liftback and new Plug-in Hybrid, accounted for sales of 9,821. Last month Prius sales totaled 20,593 and 32,593 year-to-date.
A number of factors drive the auto market, and fuel prices is one of them. With 53 miles-per-gallon in the city and priced under $19,000, the timing for Prius c couldn’t be better.—Bob Carter, group vice president and general manager of the Toyota Division