car2go opening in Washington DC
23 March 2012
car2go North America, LLC, a wholly owned subsidiary of Daimler North America Corporation, launches its car-sharing service in Washington DC this weekend.
Beginning 24 March, car2go will begin to deploy 200 smart fortwo cars in Washington DC, distributing them throughout the entire District. Each person who registers to become a car2go member will receive a car2go membership card that will allow them to gain access to and drive in any of the available car2go vehicles, whenever they need it, for as long as they need it, and without having to commit to a mandatory return time or location.
Member registration is currently available online at WashingtonDC.car2go.com. For a limited time, all new members who use the promotion code CAPITAL will receive 30 free minutes of driving time, and currently the one-time $35 membership fee is being waived.
The company is holding public launch events on Saturday and Sunday. The events are free of charge and open to the public. All attendees will have the opportunity to learn how car2go works, test drive the car2go edition smart fortwo vehicle, enjoy free food and drinks, and have the opportunity to win free driving minutes and other prizes. All attendees will receive free registration and 30 free minutes of driving time.
car2go is currently operational in nine cities: Austin, Texas; Vancouver, British Columbia; San Diego, California, Ulm, Germany; Hamburg, Germany; Amsterdam, Netherlands; Vienna, Austria; Lyon, France; and Dusseldorf, Germany. In November 2011, car2go launched the world’s largest all-electric vehicle carsharing network in the cities of San Diego, California, and Amsterdam, Netherlands, with the deployment of 300 car2go smart fortwo electric drive vehicles in each city. In March 2012, car2go will launch in Washington D.C. and Portland, Oregon. Currently there are more than 70,000 car2go members worldwide.
Good stuff - the more options people have, the better.
I can't see how they will make money (or break even) - it must cost quite a bit to set up - 200 x $13K = £26M + the infrastructure costs.
You can't start small, you have to have enough cars that when someone wants one, there is one nearby - so this is the only way to do it.
Also, I am not sure about the choice of a Smart - they should blend in a few A and C classes and see what people go for.
You might not want to appear like Steve Martin in "The Pink Panther" remake.
Posted by: mahonj | 24 March 2012 at 02:32 AM