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Toyota launches Pixis Epoch minivehicle in Japan; 70 mpg US for <$10K

Toyota Motor Corporation (TMC) launched the Pixis Epoch—the second passenger minivehicle to be sold under the Toyota brand—in Japan. For a starting price of ¥795,000 (US$9,370), the gasoline-fueled Pixis Epoch offers fuel economy of 30.0 km/L (70.6 mpg US) under the Japanese Ministry of Land, Infrastructure, Transport and Tourism (MLIT) JC08 test cycle. CO2 emissions are 77 g/km.

Pixis Epoch G (Front-wheel drive model). Click to enlarge.

The Pixis Epoch represents the fourth vehicle supplied by Daihatsu Motor Co., Ltd. to TMC under a minivehicle OEM agreement reached in September 2010.

All models are equipped with the eco-IDLE system—an idling-stop function that shuts off the engine as the vehicle comes to a stop (approximately 7 km/h or less)—and other fuel-saving features.

All models exceed the MLIT 2015 fuel efficiency standards by 20%, and in combination with certification for emissions levels 75% lower than the 2005 standards of the MLIT approval system for low-emission vehicles, the Pixis Epoch is eligible for tax reductions under the Japanese government's tax incentive program for environment-friendly vehicles.

The compact body (length of 3,395 mm, width of 1,475 mm and height of 1,500 mm) enables the Pixis Epoch to park in low-clearance parking areas, while the interior allows space for four adults. With a minimum turning radius of 4.4 m, the Pixis Epoch comfortably navigates sharp corners on narrow roads, minimizes fuss when parking and provides excellent maneuverability in everyday driving.



The JC08 is notoriously lax.
I don't know how many mpg this will get in the real world, but it won't be 70mpg.


The low 77g/Km CO2 emission indicates a very low fuel consumption car, i.e. even much better than the Prius III with 99 g/Km. This could be a common sense city car, specially in Japan, Europe and many other countries with narrow streets and many people (97%) in USA/Canada with lower and lower relative net earnings.


Since 8 years of election fraud and WMDwars cut middle class worth in half, maybe - like motorcycles - we should let in minivehicles.

India proved that autos need only cost a couple $thousand(Nano) and the Feds need the $100 million testing fees per model for further barring inexpensive US consumer vehicle options.


"This could be a common sense city car" - it sure is.

It is interesting that Toyota are branding it Toyota and not Diahatsu which used to sell/make the Toyota Kei cars. They must be pleased with it.

Will people buy it in the West - I don't know - maybe in cities - it would be more at home in London than Nebraska.

However, I could see it selling very well in the developing world - as long as they are able to get it into the countries without too much tax.

It would destroy the Nano - Toyota branded and looks like a real (if small) car.

This the 3rd way of reducing CO2: Electric/hybrid, Diesel, small - and by far the cheapest.


Yes Mahonj...with the price of food, homes, fuel, energy, health care, communications etc going up and salaries/pensions staying flat, many of us may have to go back to basic (2-cheveaux style) 60+ mpg transport vehicles, at least for the next decade or two or until such time as wealth is better distributed.


It is basic, but it will have all mod cons - stereo, AC, etc etc.
Basic motoring in the 201x's is a lot less basic than Basic motoring in the '60's and 70's.
It may take a while before the wealth is better distributed.

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