The Toyota Division’s strong April sales performance in the US (160,493 units for 13.1% increase on a volume basis compared to April 2011) was helped in large part by the release of its latest hybrid products. The Prius Family vehicles (Prius, Prius v, Prius Plug-in and Prius c) accounted for a total combined sales volume of 25,168 units (15.7%).
Toyota Division posted total sales of 30,126 hybrids for the month; the Prius Family thus represented 83.5% of the total. Based on current sales, the demand for the Prius Family models seems to be outpacing the company’s initial US target of more than 220,000 units this year, according to Toyota.
Notable among the Prius models is the sales pace of the subcompact Prius c. (Earlier post.) This new model which offers an EPA-rated 53 city mpg and a starting MSRP of $18,950 continued its rapid sales pace with 4,006 units sold in April. During its first 49 days on the market, Prius c posted sale of 8,901 units.
Bob Carter, Toyota Division group vice president and general manager, told Bloomberg that he has ordered additional production.
The redesigned 2012 Camry Hybrid, which was introduced in fall of 2011, also recorded strong sales during the March and April 2012. Camry Hybrid sold 9,810 units (5,404 in March and 4,406 units in April) and accounted for 12.4% of the total Camry volume during the same two-month period (79,387 total Camry units sold).