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Prius Family April sales accounted for 15.7% of Toyota Division US sales, 83.5% of its hybrid sales

The Toyota Division’s strong April sales performance in the US (160,493 units for 13.1% increase on a volume basis compared to April 2011) was helped in large part by the release of its latest hybrid products. The Prius Family vehicles (Prius, Prius v, Prius Plug-in and Prius c) accounted for a total combined sales volume of 25,168 units (15.7%).

Toyota Division posted total sales of 30,126 hybrids for the month; the Prius Family thus represented 83.5% of the total. Based on current sales, the demand for the Prius Family models seems to be outpacing the company’s initial US target of more than 220,000 units this year, according to Toyota.

Notable among the Prius models is the sales pace of the subcompact Prius c. (Earlier post.) This new model which offers an EPA-rated 53 city mpg and a starting MSRP of $18,950 continued its rapid sales pace with 4,006 units sold in April. During its first 49 days on the market, Prius c posted sale of 8,901 units.

Bob Carter, Toyota Division group vice president and general manager, told Bloomberg that he has ordered additional production.

The redesigned 2012 Camry Hybrid, which was introduced in fall of 2011, also recorded strong sales during the March and April 2012. Camry Hybrid sold 9,810 units (5,404 in March and 4,406 units in April) and accounted for 12.4% of the total Camry volume during the same two-month period (79,387 total Camry units sold).

Comments

Arne

It seems Toyota is really starting to reap the benefits of 15 years of hybrid powertrain development. Innovation pays. Green innovation pays.

Engineer-Poet

If only the cockpit design lived up to the standard set by the powertrain.

Account Deleted

For March Toyota delivered 105k Priuses worldwide. So Toyota is finally getting into real mass production with their hybrid technology. Hybrids are over 50% of Toyotas sales in Japan about 20% of their sales in the US and a little over 10% of Toyotas sales globally.

http://www.hybridcars.com/news/prius-family-becoming-worldwide-bestseller-45650.html

HarveyD

Yes, the world will have to admit that Toyota is on the right (progressive electrification) track. It really pays to do things the right way.

With more and more excellent Toyota products being electrified, their sales will keep going up. The introduction of higher performance lithium batteries and PHEVs will contribute to higher sales soon.

The new 2013 Ford Fusion Hybrid may become a strong competitor.

It would be interesting to see a competition between a (2013/2014) RAV-4 Hybrid and Ford Scape Hybrid.

kelly

Many new compact cars brag of 40 mpg, but the reality is 20 something mpg city, with most driving in the city.

If the US bought only Prius models, the roughly double hybrid MPG would slowly eliminate oil imports.

Reel$$

It is impressive to see how this out of the box hybrid has succeeded around the globe. It portends sales and profits for the rest of the hybrid and eventually EV sectors. Congrats to Toyota for the vision 14 years ago.

ToppaTom

After 15 years of government rebates and slow/no hybrid powertrain development, the Prius accounts 25k out of 118k of US sales and 105k out of 60 million worldwide sales.

That's the same old 2%.

And gas prices are dropping faster than battery prices.

And Obama has become a Texan.

Maybe the total of ALL hybrid and EV sales is 3% in the US, probably less world wide.


Toyota has been losing money on the Prius for most of 15 years, but the "other" hybrids (Like Ford's) and EVs, are starting to catch on in the US.

Maybe the Prius is holding hybrids/EVs back?

kelly

For the record, Prius has been the best selling car in Japan for THREE years.

http://www.treehugger.com/cars/prius-sales-are-exploding-in-japan-392-more-than-a-year-ago-in-july.html

http://articles.nydailynews.com/2012-01-13/news/30626112_1_sales-of-foreign-cars-toyota-prius-earthquake-and-tsunami

The money Prius loses is from Toyota not being able to build more.

DaveD

ToppaTom,
Toyota stopped losing money on the Prius a decade ago. You're listening to talking points from someone with an axe to grind.

HarveyD

I would say with someone with an agenda?

ToppaTom

The last I heard from Toyota (which was even then, very unofficial) was years ago and they said the Prius made money because of the good will, showroom traffic etc.

That's valid, but that is not "making money" - that's justification for supporting it.

kelly

Pure ICE cars only wish they had the recent 100% annual sales increase trend of the Prius hybrid family. Instead, they have the Hummer, daddy SUV, sales trend.

It's whispered that OPEC and the CIA/NSA use AI to misrepresent EV/Hybrid information.

Fortunately, these topper programs can be spotted by logic and Turing test.

ToppaTom

What does a "100% annual sales increase trend" mean?

When sales penetration is 2%,the use of the number "100%", in almost any context for Prius sales is disengenuous.

I know for a fact that the BS detector in the CIA's AI program picked right up on that misrepresentation, even before the alarms at BIG Oil went off.

kelly

How many millions of Prii sold, three year Japan's best seller, over a million Prii sold in US, belly-up Hummer, belly-up GM, from one Prius model to a four model family, 100+% increased over prior year FACTS does it take for a program to detect a trend..

ToppaTom

The Prius was and is a very good car - and its unique style and elegantly simple engineering appeal to many.

Leaf and Volt are trying but Prius is still mostly alone.

It accounts 25k out of 118k of US sales and 105k out of 60 million worldwide sales.

That's the same old 2%.

We need better batteries.

Arne

There is someone in this forum very p**sed off with the success of the Prius. Just sayin'.

Engineer-Poet

I'm mostly annoyed that when Toyota fixed the problems with the seat and driver footwell, they totally screwed up the center console.  I'm not going to own one.

HarveyD

Our next car will be a Toyota Hybrid but we have not yet decided which one. The Camry Hybrid seems to be up front, followed by the Prius not far behind.

We are not worried about so called problems (blown out of proportion by competition and speculators) because we have been driving trouble free and rust free Toyotas for 30+ years. We will not hesitate to buy another one. The only problem may be to find a made in Japan Toyota Hybrid, which are better assembled and finished than the locally made one. The other option could be a made in China unit, if they are imported?

Roger Pham

Thanks, Anne, for sharing the same opinion as mine.

@Harvey, @E-P,
Please also consider the upcoming Ford Cmax Hybrid which will be made in Wayne, Michigan, including the battery.

@TT,
As far as HEV's are concerned, we are already having much better batteries than the NiMh of previous generations.
We just need to convince more people to buy hybrids, realizing that during the 200,000-mile life the car, they may save $12,000-14,000 USD per vehicle over a comparable non-hybrid! This is one of the best-kept secret in USA.

Engineer-Poet

I'm considering the Fusion Hybrid Energi.

HarveyD

E-P..I also like the 2013 Fusion Hybrid but cannot convince my wife to use/drive a Ford product since she had two useless lemons in a row many years ago. I have to agree with her that her Toyotas have been more trouble free than my Chrysler, Buick and Chevrolet but about at par with may late Nissan Maxima. From a strictly fuel consumption point of view, the Prius III is still a top choice. The Camry or Fusion Hybrids may give better long distance rides.

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