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Nissan JV in China investing $785M in new plant, targeting 2M units by 2015; 1,000 Venucia EVs for pilot in Dalian by 2014

The Venucia e-concept unveiled at the Beijing show in April. Click to enlarge.

Dongfeng Motor Co., Ltd. (DFL), Nissan’s joint venture with Dongfeng Motor Group in China, will build a new manufacturing facility in Dalian, Liaoning Province, China with an investment of up to RMB 5 billion (USD $785 million). The Dalian plant, scheduled to begin manufacturing Nissan-branded passenger vehicles, will have an initial annual production capacity of 150,000 units by 2014, and will expand up to 300,000 units.

DFL also signed a contract to deliver 1,000 Venucia-branded EVs to the pilot program conducted by Dalian Municipal Government by 2014. DFL and the City of Dalian, as a pilot city for alternative-energy vehicles, will collaborate to promote EVs and the infrastructure necessary to support them.

China is our largest market today and will continue to be one of Nissan’s most important engines of growth. Together with the Huadu plant in the south and the Xiangyang and Zhengzhou plants in central China, the Dalian plant in the northeast will be an important addition to our local supply base to realize our sales target of 2 million units in China by 2015. The Dalian plant reconfirms Nissan’s commitment to China and our willingness to continue delivering high-quality products to our Chinese customers nationwide.

—Hiroto Saikawa, Executive Vice President of Nissan Motor Co., Ltd.

Venucia. Venucia (Kai Chen) is a new brand from Dongfeng Nissan; its first production model, the D50 sedan, launched at the Beijing Motor Show in April, where the company also showcased the Venucia EV concept—which appeared similar to the Nissan Leaf.

The D50, based on Nissan’s B platform, is powered by a 1.6-liter gasoline engine (HR16DE), rated at 86 kW (115 hp) of power and 152 N·m (112 lb-ft) of torque. The sales target for Venucia will be 300,000 units annually, with a target of five models and 250 outlets by 2015.

At the Beijing show, Dongfeng Nissan said that the Venucia e-concept would be built locally in China under the Venucia brand by 2015.



Where will all the vehicles made in China will go? Will China flood the world car market as it did with so many manufactured goods?

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