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Nikkei: PSA Peugeot Citroën suspends intake of i-MiEVs due to low sales

The Nikkei reported that PSA Peugeot Citroën has suspended deliveries of Mitsubishi Motors’s i-MiEV electric cars to avoid inventory build-up amid lower-than-expected sales.

In 2010, the two companies had signed a Final Cooperative Agreement regarding development and supply of 100,000 units of the i-MiEV to PSA Peugeot Citroën (PSA). (Earlier post.) PSA rebadges the i-MiEV as the Peugeot iOn and the Citroën C-Zero.

Plug-in electric vehicles haven’t seen the rapid uptake that some car makers had hoped, held back by their high cost, the lack of charging facilities and limited range of around 180 kilometers, although this is improving as the technology develops.

Over the first six months of this year, the company sold 900 Peugeot iOns, down 40% from the same period of 2011, and 1,200 Citroen C-Zeros.



Only this spring has the price of these vehicles been reduced to about 5000 euros below that of the LEAF. Before that, they were the same price, no surprise it didn't fare well. Sales have been higher in The Netherlands during the summer months, but only time will tell if this is just a temporary 'glitch' due to some fleet sales or that the lower price indeed had a positive effect on sales.

In turn, the LEAF sales are hurt mainly by strong demand for the Opel Ampera and Chevrolet Volt sibling. No-worries electric driving seems to be what people want.

There are now 27 quick chargers across the country, but the question is what happens when you cross the border. There are quick chargers in Belgium and Germany, but will they accept your card? But yes, definitely things have to improve in that department. And they will, it is just a matter of time.

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