At the Content and Apps for Automotive Conference hosted by Telematics Update in San Diego, MyCityWay CEO Puneet Mehta announced a partnership with BMW’s DriveNow car sharing program (earlier post) that will integrate MyCityWay’s location-based, situationally-aware mobile platform into BMW’s fleet of 70 DriveNow BMW ActiveE electric vehicles in San Francisco.
The MyCityWay integration will focus on providing situationally-aware local discovery and relevant information based on location, needs and other real-time factors. The service will act as single source to provide information including weather, traffic, parking, nearby events, dining and nightlife options, public transit updates, etc. The benefit of having these assets brought together under one umbrella and interacting with each other is that users, for example, will not only be able to search for a nearby restaurant, but then also find directions, check traffic patterns and live traffic cameras, and locate available street or garage parking nearby.
The telematics industry is moving from a car-centric model to a user-centric model. What MyCityWay provides through DriveNow is the ability to connect the dots on their daily needs across various verticals, access to real-time information and a personalized view of a driver’s surroundings – all of which are key to the consumer experience.—Puneet Mehta
DriveNow is a premium car sharing service launched by BMW is San Francisco last summer. The DriveNow fleet currently consists of 70 fully-electric ActiveE vehicles located at ten DriveNow stations around the San Francisco Bay Area, including hubs serving the Silicon Valley, SFO and Oakland International Airports. DriveNow stations in SF are close to many BART, MUNI and bike-sharing stations. After registering online or in person at one of the stations, DriveNow members can locate and book available cars using the DriveNow web site or mobile app, and pick up and return the car to the same—or any other—DriveNow Station.