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Audi sales in China surpass 400,000 units for first time in 2012

Audi set a new sales record in the Chinese market last year, with deliveries in China and Hong Kong exceeding the 400,000 mark for the first time—a 29.6% increase compared to the previous year.

The company set a new sales record for the A4 L, A6 L and Q5 model series built in Changchun: 322,700 vehicles for a year-on-year increase of 28.1%. With 89,488 deliveries, Audi Q5 sales increased by 64.9%. Also the A6 L, which underwent a model change in 2012, achieved a new record; 132,872 customers chose China’s best-selling business sedan (up 17.3%). With 100,340 units sold, sales of the long version of the A4 rose 18.7%. All three models made in China lead their respective market segments.

Sales volumes for imported Audi vehicles rose by 36.2% to 83,138. The Audi Q7 was posted 21,360 units sold (up 10%) and the Audi A8/S8 18,857 vehicles (up 51.7%). Customers have responded positively to the compact Audi Q3 SUV, available since mid-2012, with a total of 2,145 units delivered.

The dealer network was expanded throughout the country last year. The number of dealerships was increased by 60 to approximately 290 in more than 130 cities—averaging more than one new opening every week.

Further market launches are planned, of the locally produced Audi Q3 for example. At the end of this year, production of automobiles will begin at a new site in Foshan in southern China.



If the current growth rates are maintained, China's annual vehicle sales will reach 20 million by 2015 and may surpass (USA + EU) sales by 2020?

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