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Datsun to launch in South Africa by end of 2014; also India, Indonesia and Russia

Datsun, a Nissan Motor Co. brand designing vehicles for high-growth markets, will return to South Africa. The first model to be introduced in South Africa will be a new passenger vehicle that will be launched by the end of 2014. This follows a global decision in 2010 to re-introduce the Datsun brand as part of the company’s Nissan Power 88 mid-term plan to achieve 8% of the global market share and 8% operating profit by fiscal year 2016.

Datsun will launch in South Africa with one passenger vehicle model; Nissan anticipates that a broader range of Datsun vehicles will be available in the future.

The brand is also to be introduced in India, Indonesia and Russia in 2014.

Comments

kelly

Sorta like Nissan introducing the Datsun 240Z to 3rd world auto countries in the early 1970's.

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