Datsun, a Nissan Motor Co. brand designing vehicles for high-growth markets, will return to South Africa. The first model to be introduced in South Africa will be a new passenger vehicle that will be launched by the end of 2014. This follows a global decision in 2010 to re-introduce the Datsun brand as part of the company’s Nissan Power 88 mid-term plan to achieve 8% of the global market share and 8% operating profit by fiscal year 2016.
Datsun will launch in South Africa with one passenger vehicle model; Nissan anticipates that a broader range of Datsun vehicles will be available in the future.
The brand is also to be introduced in India, Indonesia and Russia in 2014.