The Fiat 500e battery-electric vehicle (earlier post) is entering the California market priced at $32,500 which includes a $700 destination charge. Eligible California residents may be able to purchase the 500e for as low as $20,500, after federal credits, state incentives and FIAT rebates are included. That’s about $200 less than the current starting price of a comparably-equipped Fiat 500 Lounge with a gas engine, the company noted.
|Fiat 500e. Click to enlarge.|
The 500e will be offered to California residents at launch with a $199 a month/$999 due at signing lease for 36 months, same as the current lease offer on a Fiat 500 Pop powered by a gasoline engine.
Environmental Protection Agency (EPA) testing has indicated that, when fully charged, the Fiat 500e will travel about 87 miles (140 km). For those times when a 500e customer needs to drive beyond the vehicle’s range or needs the carrying capability of a larger vehicle, the Fiat 500e retail plan provides an alternative transportation plan called the Fiat 500e Pass program.
The FIAT brand and Enterprise Holdings, owner and operator of the Enterprise Rent-A-Car, Alamo Rent A Car, and National Car Rental brands, partnered on the Fiat 500e Pass program, which provides purchasers and lessees of a new 500e up to 12 days of alternate transportation each year for the first three years after the date of purchase.
The Fiat 500e Pass program is offered by FIAT exclusively in the US to 500e customers as a standard feature. Through the program 500e customers will have access to vehicles such as the gas-powered Fiat 500, the coming Fiat 500L, the all-new Dodge Dart or the Chrysler 200 mid-size sedan. In addition, customers will have the flexibility to upgrade to a larger vehicle such as a minivan or a pickup truck subject to terms of the program.
The program will be valid at any Enterprise, Alamo or National car rental location throughout the US.
When purchasers of a new 500e enroll in the Fiat 500e Pass program, Enterprise will provide them with an account number. For the first three years after purchase, each unique customer account will be allocated enough credits on the anniversary of their purchase date to cover the cost of 12 days of alternate transportation. The Fiat 500e Passes include unlimited mileage on eligible vehicles.
Each FIAT studio in California will have four charging stations. When 500e owners leave their studio with their new 500e, they will have the security of a standard navigation system that provides them with locations of the nearest charging stations along their routes. Once they plot their route, the navigation system also depicts their driving range with a circle around their location.
In addition to the in-vehicle navigation system, 500e owners also will get a Fiat 500e Smartphone App (compatible with iPhone and Android) that enables real-time vehicle status, manages charging, tracks the driver’s energy use, locates the vehicle and nearby charging stations, plans and sends routes to the vehicle and provides text-message alerts.