Toyota Motor Europe (TME) posted 2013 first quarter sales of 197,309 Toyota and Lexus vehicles in Europe. During that period, Toyota and Lexus full hybrid sales reached 38,673, up 82.3% from the same period last year. Full hybrid models now constitute around 20% of total Toyota and Lexus sales in the first quarter, doubling from the same period in 2012.
Highlights of hybrid results include:
Sales of the Auris Hybrid (earlier post) reached 12,736 units (33%) during the first quarter of 2013, an increase of 69.2% over 2012. In France, around three quarters of Toyota Auris registrations during the first three months were the full hybrid variant.
The Toyota Yaris Hybrid saw European sales totaling 11,459 units (29.6%) during the first quarter of 2013.
The Prius family posted 9,166 units (23.7%) in the first quarter. Of those, 4,039 were the classic Prius; 3,715 were the Prius+; and 1,412 were the Prius PHV. 9,166
Cumulative sales of Toyota and Lexus full hybrid models in Europe since 2000 reached 544,184 units at the end of March 2013, contributing to some 10% of Toyota’s global full hybrid sales.
The European automotive industry is still experiencing an increasingly shrinking market. Despite the challenging sales environment, our results are in-line with the market evolution. As we approach our global 5-million full hybrid sales milestone, the strong sales performance of our hybrid products in Europe is particularly encouraging.—Daniele Schillaci, TME Senior Vice-President for Sales and Marketing
General Toyota Europe Q1 sales results include:
Toyota Motor Europe recorded an estimated 4.5% market share in Europe between January and March with sales of 188,053 Toyota and 9,256 Lexus vehicles.
The Toyota Auris saw sales increase by 41% to 32,625 units during the first quarter of 2013. The Toyota Auris is leading C-segment growth during the first two months of the year, registering a 48% increase while the segment fell by 10% in the 27-nation bloc European Union.
Toyota in France posted a 3.2% increase in passenger car registrations despite a 14.7% fall in the market overall.
In Turkey, Toyota sales increased by 6% in the first quarter.
Sales of the Toyota Hilux, for all variants, are up 29.8% with first quarter sales of 8,041 units. The Toyota Land Cruiser V8 also saw sales increase by some 29.6% to 4,458 units. Both models performed strongly across markets in Europe.
First quarter Lexus sales reached a record high of 3,700 units in Eastern Europe consisting of the Russian Federation, Kazakhstan, Ukraine and Caucasus.