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Nissan re-launches Datsun brand with 1.2L Datsun GO

Carlos Ghosn, Nissan Motor President and CEO, unveiled the Datsun GO in India. The Datsun GO is the realization of Nissan’s commitment in March 2012 to return the Datsun brand to the marketplace. Datsun is now the third brand for the Nissan Motor Company along with the Nissan and Infiniti brands.

Datsun GO Click to enlarge.

The five-door, front-wheel drive hatchback will come with a 1.2-liter engine paired with a five-speed manual transmission. With comparatively compact body dimensions (width – 1635mm; height – 1485mm; length– 3785mm), the car is spacious inside due to a wide stance and large wheelbase (2450mm).

Nissan positioned the new car as built to meet the needs of the recent rising group of optimistic customers in high-growth markets who seek better value propositions. These are people, Nissan said, who want transportation that supports their everyday needs, but that also fulfills their dreams and ambitions for a better tomorrow. They are literally “on the move." They want to GO further, so the name of the car reflects this aspiration.

The name of the new car is inspired by the first Datsun, the DAT-GO, launched almost a century ago in Japan.

Datsun models will be individually developed for different markets. Datsun GO will be the first of several Datsun models that will be launched later in 2014 in Indonesia, Russia and South Africa.

While Nissan Motor’s Global design center in Japan was responsible for the Datsun GO styling, R&D and engineering development for the project were local. Datsun GO will be produced at one of the newest Renault-Nissan Alliance factories at Oragadam, in Chennai.

More information will be available closer to the start of sales.


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