Ford plug-in hybrid owners are operating in electric mode nearly 60% of the time, according to new aggregate data collected from Ford’s MyFord Mobile app.
MyFord Mobile is available on Ford’s plug-in (PHEV) and battery-electric (BEV) vehicles, Fusion Energi, C-MAX Energi and Focus Electric, and is available for download both through the App Store and Google Play. Early aggregate data collected through vehicles tied to MyFord Mobile show nearly 60% of total PHEV miles driven every day are in electric mode, and that there is an improvement in this figure over the first 30 days of vehicle ownership.
The daily percent driven in electric mode continues to inch upward, suggesting drivers are using the information provided by MyFord Mobile to change how they drive and really get the most out of their vehicles.—Joe Rork, MyFord Mobile product manager
MyFord Mobile allows drivers to link up with their cars via an embedded AT&T wireless module that provides remote communication with the car to maximize utility and minimize operating costs; a multiyear wireless service subscription is included with every Ford electrified vehicle. Among the various features, drivers can log in at any time to check the current state of charge of the advanced lithium-ion battery pack.
Ford doesn’t collect information on individual drivers, but aggregates group data so that it can continue to deliver the best possible ownership experience. And while not every owner uses MyFord Mobile, data available from those who do are showing:
More electric drive time. Early in the year, as little as 41% of drive time was being spent in electric mode; as recent as 16 July, the figure was nearing 60%.
More daily total miles. With Ford’s share of the US electrified vehicle market at nearly 16% for the first half of 2013, between 100,000 and 160,000 miles are being driven every day.
More daily trips. In the last month, roughly 5,000 to 7,000 trips have been made in vehicles using MyFord Mobile daily.
Short trips. 84% of one-way trips are of distances 20 miles or less.
MyFord Mobile has evolved since launch and now features a charging station finder powered by PlugShare.com, which provides a comprehensive dataset of information. In addition to the more than 12,500 public charge stations in the United States, PlugShare provides data about private stations, too.
The station finding feature is one of the most frequently used functions of MyFord Mobile. Early data related specifically to charging show:
About 6 million charging stations are found every month through MyFord Mobile.
Average charge time is 185 minutes.
About 180,000 charge stations are located daily through MyFord Mobile.
Noon to 2 p.m. is when most charge station searches are conducted.
The top five most active regions for charge station searches are San Francisco, Los Angeles, Portland, Seattle and the northeast corridor.
Another recent change to MyFord Mobile is the addition of the Trip & Charge Log, a function that gives drivers instant information about recent trips, such as how much energy was used and average fuel economy, along with an instant score based on driving habits, such as how effectively brakes are applied.
Other features of MyFord Mobile include:
Trip planner. Confirms a planned destination is within the battery’s current range, based on previous driving history; provides tips specific to driving habits to ensure route feasibility; defaults route to a charge station as the final destination.
My GO times. Schedule your vehicle to be cozy (preconditioned) and ready to go (fully charged).
Value charge profile. Charge based on electricity rates; provides a list of electrical plans from local utility company to maximize your charging needs affordably.
Rork says that since the app has been available, Ford engineers and researchers have been collecting feedback from customers to continually add functionality to MyFord Mobile. Ford has held clinics specifically about MyFord Mobile and takes into account feedback received via other methods, such as e-mail. He says the company will continue to collect and use customer feedback as MyFord Mobile evolves.