Sprint is the first mobile carrier to use IBM MessageSight, a full-featured messaging appliance specifically designed for machine to machine (M2M) and mobile environments, to deliver a more personalized, responsive connected car experience.
Built on the Message Queuing Telemetry Transport (MQTT) technology, IBM MessageSight is designed to complement and extend IBM MobileFirst solutions, enabling an organization to gain greater insights through real time events in order to create targeted mobile offerings, and manage and monitor mobile devices in real time.
IBM MessageSight is capable of supporting millions of concurrent sensors or smart devices and can scale up to 13 million messages per second. The connected car is part of the M2M space being targeted by mobile carriers such as Sprint.
Based on IBM MessageSight, the Sprint Velocity Service Bus is a new communications architecture that lets smartphones, tablets and other devices communicate through the cloud. This new architecture enhances the Sprint Velocity platform by simplifying and speeding the delivery of connected car services. The result is increased flexibility for auto manufacturers and an improved driver experience.
For example, in addition to instantly unlocking a car with a smartphone or tablet, an action that used to take 60 seconds, or allowing a dealer to proactively communicate service suggestions based on sensor readings, the new platform is expected to improve the consumer experience with features that are delivered more quickly and accurately. The Sprint Velocity Service Bus can now support enhanced services, including:
Mobile Concierge Service: After finishing a meal at a restaurant and searching for a local coffee shop on a smartphone, the driver can send directions to the car’s navigation system, so as soon as the driver turns on the car, the directions will be queued up and ready to go.
Automatic Cabin Temperature Adjustments: Temperature sensors in the car automatically adjust cabin settings based on established driver preferences that are stored in the cloud. For example, using a remote auto start on an unusually hot summer day, when the driver enters the car, it will be just the right coolness.
Preferred Alternate Routes: An internal navigation system captures route and travel preferences in the cloud and based on time of day and traffic alerts, can suggest alternate routes.
Location Tracking: A smartphone app for the driver to quickly find his or her car, which can be helpful in crowded parking lots.
The Sprint Velocity platform currently offers in-vehicle connections such as music, news, weather, sports and other infotainment features, as well as security, navigation, remote connections for mobile devices, emergency services and engine diagnostics. With the Sprint Velocity Service Bus enhancement, preferences such as seat position, cabin temperature and radio stations are stored in the cloud and are updated and synched via the driver’s smartphone every time the car is turned on. The cloud enables a user to port these preferences across multiple vehicles.
A report issued by the GSMA and conducted by research firm SBD cites that the global connected car market is predicted to be worth nearly $53 billion in 2018, up from $17 billion in 2012.