Toyota and Ford decide not to collaborate on new hybrid system for light trucks and SUVs
23 July 2013
In August 2011, Ford and Toyota signed a memorandum of understanding (MOU) on the joint development of a new rear-wheel drive hybrid system for light trucks and SUVs. (Earlier post.) Now, Toyota has issued a statement saying that the two companies completed their feasibility study for collaboration and have, as a result, agreed to develop hybrid systems individually.
At the time of the MOU, the companies said that they had been working independently on their own future-generation rear-wheel drive hybrid systems, and believed that their collaboration would allow them to bring these hybrid technologies to customers sooner and more affordably than either company could have accomplished alone.
Toyota and Ford are continuing to evaluate the feasibility of working together on next-generation standards for telematics and will consider other areas for future collaboration as well, Toyota said.
Does this mean Toyota is afraid of further losing its hybrid market share to Ford? See my recent article on how and why Ford and Tesla may be pushing Toyota to adopt Li-ion batteries for hybrids and all-electric cars (http://seekingalpha.com/article/1542112-are-ford-and-tesla-pushing-toyota-to-adopt-li-ion-batteries).
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May be this is sign they are geting serious.
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