|Hybrid, plug-in hybrid, and battery electric vehicle share of the California retail market. Source: California Auto Outlook. Click to enlarge.|
Hybrid vehicle market share (excluding plug-in hybrids) in California increased to 7% in the first half of 2013, up from 6.2% in 2012, according to the California Auto Outlook for the second quarter of 2013. Plug-in hybrid market share was an estimated 0.7%, while battery electric vehicle market share hit 1.1%. California Auto Outlook is sponsored by the California New Car Dealers Association.
For the first six months of 2013, hybrid registrations (excluding plug-ins), were 59,300 units; plug-in hybrids, 5,736 units; and battery electric vehicles, 9,708 units.
Despite a 0.9 percentage point dip, Toyota remained the dominant brand in the California market during the first half of 2013, with 18.5% market share. Honda came in a distant second, with 11.8% market share, closely followed by Ford, which picked up 0.6 percentage points in the first half to take 11.7% market share.
(Tesla Motors took 0.6% share of the total new light-duty vehicle in California in the first half—more than Buick (0.5%); FIAT (0.5%); Land Rover (0.5%); Lincoln (0.3%); and Mitsubishi (0.3%).)
The top-selling model in the state for the first half of the year was was the Toyota Prius family (sedan, c, v and PHV), with 33,987 units, according to the report. This was followed by the Honda Accord family with 31,576 units. Honda Civic was in third place, with 31,798 units.
On the electric vehicle side, Tesla Motors posted 2,308 units of the Model S in California during the second quarter of 2013, representing 44.8% of the 5,150 units it reported sold during that quarter. (Earlier post.) For the first half of 2013, Tesla posted 4,714 units of the Model S in California, representing about 52% of its deliveries and representing 48.6% of battery electric vehicles sold in the state during that period.
According to the report, the Model S was the third top-selling brand in the luxury and sports segment in the first half of the year—behind only the Mercedes E-Class and the BMW 5-Series—with a 12% share of that segment.
Overall, the report notes, new light vehicle registrations (including retail and fleet transactions) in California increased 12.5% during the first half year-on-year—a larger increase than the 7.7% improvement in the US market as a whole.
Passenger car share in California was 62.6%, exceeding US levels by more than 11 share points. Domestic brand market share (Ford, GM, Chrysler) in California was 29%, up from last year, but well below the 46% share nationally. Japanese brand share in the state was 11 points higher than nationally.