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Toyota reduces pricing on 2014 Prius Plug-In in US

Toyota has reduced the MSRP on the 2014 Prius Plug-in Hybrid by more than $2,000, making the starting MSRP $29,990 (excluding dealer preparation and handling, DPH). This price repositioning on the base Prius Plug-in Hybrid is not accompanied by any reduction in vehicle content.

Pricing for the 2014 Prius Plug-in Advanced model has also been adjusted to make the model more accessible to consumers with a $4,620 reduction in MSRP to $34,905 (excluding DPH).

Production of the 2014 model year Prius Plug-in begins in October with pricing taking effect when these models arrive in showrooms in November.The Prius Plug-in qualifies for a Federal Tax Credit of up to $2,500 in addition to the State of California’s Clean Vehicle Rebate Program (CVRP) which offers a $1,500 rebate.

The 2014 Prius Plug-in is also eligible for the State of California’s HOV lane sticker. The Prius Plug-in is available in 15 states (California, Oregon, Washington, Arizona, Maine, Massachusetts, Vermont, New Hampshire, Rhode Island, Connecticut, New York, New Jersey, Maryland, Virginia and Hawaii).

First introduced in model year 2012, the Prius Plug-In retains the Hybrid Synergy Drive of the standard Prius model and seamlessly switches into hybrid operation at a pre-determined state of charge of its 4.4 kWh Li-ion battery pack. (Running in EV mode, the system switches to full hybrid mode under full acceleration.)

The Prius Plug-in Hybrid will allow all-electric operation and performance for about 11 miles (24 km) (EPA rating) at speeds up to 62 mph (100 km/h), along with quick home charging using a standard AC outlet and 15-amp dedicated circuit.

The 2013 Prius Plug-in Hybrid is EPA rated at 95 mpge (combined), with a 50 mpg combined rating for conventional hybrid operation.



This is a major price reduction for recent PHEVs.

When will Toyota use batteries with higher energy density and extend e-range by 100% or more for their HEVs and PHEVs?

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