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Ford takes lead with plug-in hybrid sales in US in October; 34% of market

Monthly sales of plug-in hybrid electric vehicles in 2013 in the US. The Ford line (blue) represents combined sales of the Fusion and C-MAX Energi models. Click to enlarge.

With a significant increase in monthly sales for each unit, Ford took the top spot in plug-in hybrid vehicle sales in October with the C-MAX Energi (1,092 units) and the Fusion Energi (1,087) units posting a combined 2,179 units for the month. This represented 34% of the total plug-in hybrid market

The combination of the two PHEV Energi models pushed Ford just beyond the second-place Prius PHV (2,095 units, for 33% of the market) and the third-place Volt (2,022 units, for 32% of the market.) The Honda Accord PHEV was a distant fourth (71 units.)

Monthly sales of plug-in hybrids in the US, January-October 2013. Ford number is for the combined sales of the Fusion and C-MAX Energi. Click to enlarge.

Sales of the two Ford PHEV models have been similar. From January through September, the C-MAX Energi had averaged 477 units per month, and the Fusion Energi 418 units. The last three months have shown strong growth.

From January through October, the C-MAX Energi (5,386 units) and the Fusion Energi (4,428 units) have posted a combined 9,814 units. Cumulative sales since introduction for the C-MAX Energi are 7,760 units. (The Fusion Energi went on sale in February 2013.)

Monthly sales of the Fusion and C-MAX Energi plug-in hybrids. Click to enlarge.

Ford’s October results represented a 44% increase over its PHEV sales in September.

California continues to account for 38% of all Ford plug-in hybrid vehicle sales, but plug-ins are strengthening in the midwestern and eastern regions. New York, Boston, Detroit, Chicago, Washington, D.C. and Philadelphia combine to make up 32% of the C-MAX Energi market. Those same cities make up 34% of the market for Fusion Energi. New York alone comes close to unseating San Francisco as the second most popular market for Fusion Energi.

Fusion Energi sales in October doubled in New York, Philadelphia and Washington, DC from the previous month.

Overall plug-in hybrid sales for the industry are up 32% year-to-date. The industry sold 39,083 vehicles through October, compared to 29,526 vehicles in 2012. October plug-in hybrid sales came within 40 units of setting an all-time monthly record for the segment.

Through September, aggregate data collected through MyFord Mobile show Ford plug-in hybrids are being driven about 203,000 electric miles a day. After six months of vehicle ownership, nearly 30% of all trips are taken gas-free, compared to about 20% at the beginning of ownership.



I test drove one of these Fords a few weeks ago at a festival where they had a booth and a contest and such.

It feels heavier than the Prius, and in gas alone gets worse mileage. It's basically a tweener.

More battery than the Prius, less battery than the Volt.

Worse gas mileage than the Prius, better mileage than the Volt.

Costs more than the Prius, costs a little less than the Volt.

It was a reasonably nice drive.


The Fusion Energi can achieve upwards of 50 MPG on gas if driven conservatively (I do it all the time).  Even at freeway speed limits, it gets about equal to my old diesel (on cheaper fuel).  It's a question of user style.

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