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The Netherlands the top market for Volvo V60 plug-in hybrid in October

The Netherlands was biggest market for the Volvo V60 Plug-in Hybrid (earlier post), with close to 1,000 units sold in October alone. Globally, all V60 models sold 5,170 units in October, up 6.4% year-on-year.

The Netherlands is the growth driver for Volvo sales in Europe, the company said, with a high and stable demand for the low-CO2 versions of the Volvo V40.

China once again became Volvo Car Group’s (Volvo Cars) number one market in October with 5,086 retail sold cars, representing an increase of 50.1%. The best-selling model was the Volvo XC60 with 2,321 sold cars. China also was the second biggest market for the V40 model, after the Netherlands.

The V60, V70 and XC60 are the top three Volvo models in the Swedish market where Volvo again captured more than 20% share of the total market and thereby retained its leadership on the Swedish market. In the United States, the new model year 2014 versions boosted sales of the S60, S80 and XC70 models and a total of 3,919 cars were retail sold in October. The US was also Volvo Cars’ biggest market for the S60 and XC90 models.



It is amazing to note the impressive car sale growth in China, for most brands.

Will ownership and production facilities progressively move to China.


Even without the sales numbers of the Plugin Prius and Mitsubishi Outlander PHEV in for October, plug in vehicles (PHEV + BEV) represented 3.65% of new car sales for the month in The Netherlands. August and September were equally impressive with a market share of 3.9 and 4.2% resp.

Sales will continue to be strong until December and then take a severe hit, as a change in the tax law per 1-1-2014 will make it a lot less interesting for the driver to have a PHEV/BEV as company car.


At the present time and until affordable higher performance batteries are available (2020 or so) PHEVs and BEVs will need financial support to compete with ICEVs.

A 10 to 15 year progressive Bonus-Malus program could do it.

1. Initial purchase Bonus based on on-board battery pack capacity @ $300/kWh to $400/kWh and reduced purchase tax and registration fees would do it.

2. Initial and ongoing adjustable 10 to 15 year Malus programs (on ICEVs) to recover enough funds for the Bonus programs would be required. A mix of higher initial purchase tax based on initial purchase price, fuel consumption, GHG emissions and higher registration fees higher progressive liquid fuel taxes etc could be used.

Those programs should apply to all locally produced and/or imported vehicles.

The Bonus programs could have a 3 to 4 years head start.

Both programs could be applied progressively over 5 years or so to give time for the industry to adjust their production.

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