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Ford unveils global small car concept in Brazil; targeting sub-B compact segment in developing markets

Ford unveiled the Ka Concept in conjunction with the opening ceremony of Ford’s Northeast Industrial Complex in Camaçari, Brazil. The Ka Concept strategically positions the company to address global demand for sub-B compact vehicles, a segment that is projected to increase to approximately 6.2 million vehicles by 2017, Ford said.

Ford Ka Concept. Click to enlarge.

Anticipated to grow by 35% from 2012 to 2017, this compact vehicle segment would far outpace the industry growth rate by 12 percentage points largely due to surging demand from urban consumers in developing countries.

A strong precursor to an all-new global compact car from Ford, a vehicle such as the Ka Concept could launch in 2014. Designed with many features normally reserved for more expensive vehicles, it offers class-leading fuel economy, a roomy interior with comfortable seating for five, best-in-class air conditioning, and a range of technologies such as a central docking station for mobile devices and Ford SYNC.

The Ka Concept is the second vehicle developed by Ford Brazil following the EcoSport compact utility. It represents a critical entry in emerging markets such as South America and South Asia, which will jointly make up 44% of the global sub-B compact vehicle segment by 2017.


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