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Mercedes-Benz announces strategic partnership with smart watch company Pebble Technology

Mercedes-Benz announced a strategic partnership with smart watch company Pebble Technology in the run-up to the 2014 International CES. The partnership gives Mercedes-Benz early access to some of the newest hardware and early releases of application programming interfaces (APIs) offered by the Silicon Valley-based company, allowing it to develop innovative integrated applications that pave the way for the future of in-vehicle use cases.

At its CES booth, Mercedes-Benz will demonstrate how an intelligently networked vehicle becomes a part of the “internet of things” and what benefits this can have for the customer. For this proof of concept, the developers at Mercedes have reinvented the Digital DriveStyle app in order to allow it to communicate with Pebble smart watches.


Pebble’s smart watch acts as a second screen for a smartphone, and unlocks some interesting features for the connected car. For example, when away from their vehicle, Mercedes-Benz drivers can review important vehicle information at a glance—such as fuel level, door-lock status, and vehicle location—using the Pebble smart watch, even when outside the vehicle.

When the driver boards the car, the companion Pebble smart watch app transforms, alerting its driver to real-time hazards through V2V technolog—such as accidents, road construction, or stalled vehicles—by vibrating. On top of this, users pairing their Pebble smart watch can customize the three watch buttons to activate their favorite Digital DriveStyle features such as reporting hazards, auto-routing, Siri activation, remote-controlling media, or quickly showing nearby traffic conditions.



Will Smart watches with stretchable-expandable screens with 1001 functions be out soon?

Will it compete with eye-glasses voice operated models?

Car windshield projection models may also become a reality.

Will info overload distract the human driver?

If so, autonomous drive may become a necessity?

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