First launched in selected European markets (The Netherlands, Sweden, Norway and Switzerland) in October 2013, Mitsubishi’s Outlander PHEV (plug-in hybrid) (earlier post) collected more than 12,000 orders in these markets. These orders have already translated into 8,197 deliveries to end-customers by the end of December, of which 8,009 units went to The Netherlands, the latter boosted by a tax scheme favorable to eco-friendly technologies such as low-emission vehicles.
With more Outlander PHEVs currently on their way to Europe, Mitsubishi Motor Sales Netherlands says it will soon be able to deliver the 11,000+ orders currently in its books and growing. Beyond this initial success, the car will be progressively launched in other European markets throughout 2014.
Mitsubishi Motors estimates that Outlander PHEV global production volume will reach approximately 30,000 units by the end of March 2014 since launch in January 2013. Full year capacity (as from FY14) will be of more than 50,000 units, with Europe its largest market.