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Tesla to open 30 new service centers and stores across Europe, expand Supercharger network

Tesla Motors will open more than 30 new service centers and stores across the continent, the company announced at the Geneva Motor Show. Tesla will also continue rapidly expanding its Supercharger network, allowing Model S drivers to travel long distances across Europe for free.

The retail, service, and Supercharger expansions come as Tesla dials up its commitment to Europe, which continues to be a priority market for the company.

In 2013, Tesla delivered 22,477 vehicles to customers worldwide. By the end of 2014, Tesla expects combined sales in Europe and Asia to be almost twice as high as sales in North America. (Earlier post.)

Part of that projected growth will come from the UK, where right hand drive versions of the Model S will soon be introduced. Competitive leasing and financing options, similar to a program the company recently launched in Germany with rental company Sixt, are also expected to drive growth on the continent.



How long can Tesla supply free quick recharges? Can on-going recharge cost be fully included into initial purchase price? Can charging stations be equipped with enough solar panels to generate most of the energy required?

Alternatively, could charge stations be equipped with enough (used) storage batteries to benefit from low overnight rates?

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Tesla will support free charging at the supercharging stations forever because it is not that costly as long as Tesla does not build these chargers closer than 150 miles apart which is within the range of all of the vehicles they will ever sell.

The average Tesla owner will probably only use the supercharger 100 times during the 16 years of the life of the vehicle. The rest is home charging or flying. These 100 times will cost Tesla 60kwh*100*0.1 USD or 600 USD. Also with 150 miles apart Tesla only need about 250 stations in North America, 120 stations in Europe and 250 stations in Asia to cover it all. That is 620 stations costing 0.3 million USD a peace or about 200 million USD. Split that on 100k Model S and you get 2000 USD per vehicle. So you see this is very doable.

Even people living close to a supercharger station will not drive there to use it in order to spend 30 minutes to get 6 USD worth of free electricity as that does not make sense even on a minimum wage which Tesla owners are not subject to. You only use it if it is absolutely necessary to do what you have to do. The supercharger network has real practical value but its marketing value is more important because it sounds truly incredibly good with free long distance driving for life. No such offer will ever be possible for gassers or the phantom fuel cell vehicles.


Henrik, if Tesla can build so many quick charge stations in USA, EU and Asia and give away e-energy to all its customers, why so many posters still claim that the richer country on Earth cannot afford to build quick charge stations let alone give away the e-energy?

Is one small single starter company is going to do what many rich countries cannot collectively do.

The same may happen with near future H2 stations and H2 production for FCEVs?

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