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Toyota Europe hybrid sales up 43% year-on-year in 2013; almost 18.5% of total TME sales, 28% in W. Europe

At the Geneva Motor Show, Toyota Motor Europe (TME) announced that European sales of hybrid vehicles reached an all-time high in 2013 totaling 156,863 units, up 43% year-on-year. Hybrid models now represent 18.5% total TME sales, including several countries outside of the EU. In Western Europe, 28% of all Toyota and Lexus vehicles sold are hybrid models.

In 2013 total Toyota Motor Europe sales reached 847,540 vehicles, an increase of 9,569 units from 2012, equalling a 0.2 percentage point share gain to 4.7%. This progress is mainly due to the excellent sales performance of hybrid models.

Hybrid vehicle production for Toyota in Europe has doubled to reach a record 116,383 units produced at the company’s manufacturing facilities in France (Yaris Hybrid) and in the United Kingdom (Auris Hybrid and Auris Hybrid Touring Sports).

In 2013, the B-segment Yaris Hybrid ended the year with sales more than doubling year-on-year reaching 49,774 units, an increase of 25,041 units from 2012. Yaris Hybrid sales represented 28% of total Yaris sales in 2013.

The hybrid powertrain was optimized for installation within the vehicle’s compact packaging. The downsized hybrid system combines a 1.5-liter gasoline engine with a light, compact electric motor, transaxle, inverter and battery pack. It delivers an average fuel consumption of 3.5 l/100 km (67 mpg US) and CO2 emissions of 79 g/km, while allowing customers frequent electric driving mode.

The Auris Hybrid registered a record year: the Hatchback saw its hybrid sales increase by 66% to 39,438 units; the Hybrid model represented 37% of the Auris Hatchback sales.

The Auris Hybrid combines a 1.8-liter engine with a 60 kW motor and NiMH battery pack; combined cycle fuel consumption is 3.6 l/100 km (65 mpg US), with 84 g/km CO2.

Wagon body-style variants currently represent 25% of the C-segment market, with 75% of those sales attributed to the fleet market. Since its launch in July until the end of 2013, the Auris Hybrid Touring Sports achieved a 60% hybrid mix, equalling 15,175 units. Combined fuel consumption is 3.7 l/100 km (63.6 mpg US), with 85 g/km CO2.

In addition, Toyota Europe offers the Toyota Prius, Prius+, and Prius Plug-in Hybrid, as well as the Lexus CT 200h, IS 300h, GS 300h, LS 600h and 600hL, and Rx 450h.



Affordable Toyota Hybrids are a great success story. We (wife, son and I) have three of them and are more than pleased with their performances, durability, comfort level and after sale services.

Will we move to their PHEVs in 4 to 5 years, or step directly to Toyota's FCEVs or extended range BEVs?

Purchase price and the availability of H2 and quick charge stations will probably be the deciding factors.


All based on the original 1994 US NiMH battery patents GM sold to Chevron Oil for EV scale shelving and destruction.


Yes Kelly...other example of misuse of patent rights. The drug industry does it all the time.

Meanwhile, we (the 99%) are made to believe that extended patent rights (junk food, energy dinks, corn syrup, etc) are good for humanity.


Toyota's HEVs have captured an unbelievable market share in EU last year and seems to do even better in 2014.

The grandfather of hybrids will be difficult to match. Will it be the same success with future Toyota's PHEVs, BEVs and FCEVs?


These figures are a major achievement for Toyota which other manufacturers should be forced to match.

Imagine the lower noise and pollution levels that we would have in our cities if 28% of all new cars not just Toyota ones were hybrid.

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