General Motors and its joint ventures posted record sales in China during March and the first quarter of 2014. Sales in March increased 7.8% on an annual basis to 313,283 units. This helped domestic sales in the first quarter reach 919,114 units—an increase of 12.6% from the year-ago period.
GM’s 2014 sales in China are on track to hit 1 million units by mid-April.
Shanghai GM’s domestic sales last month rose 10.5% on an annual basis to a March record 140,077 units. SAIC-GM-Wuling’s domestic sales rose 6.1% to a March record 164,539 units. FAW-GM’s domestic sales rose 2.2% to 8,556 units.
Leading the way for Shanghai GM was Buick, which had record March domestic sales of 78,803 units, an increase of 12.4% year on year. The brand received a strong performance from its original Excelle family, which sold 26,220 units. It was followed by the Excelle XT and GT, whose sales rose 38.2% to 23,015 units, and the Regal, which had sales of 8,626 units on growth of 4.5%.
Chevrolet sales in the domestic market grew 5.7% on an annual basis in March to 56,036 units. Its best-selling model was the Cruze, whose sales increased 39.6% to 22,351 units. Following the Cruze was the Sail, which had sales of 17,885 units.
Cadillac sales in China were a March record 5,238 units. Demand for the luxury brand jumped 44.3% on an annual basis, as sales of the XTS increased 22.6% to 2,459 units and sales of the SRX were up 54.2% to 2,363 units.
Wuling sales in China increased 7.9% from last March to 159,729 units. It was led by the Hong Guang family, whose sales increased 27.6% to 63,827 units. Demand for the Baojun brand was 4,810 units in March.
Between January and March, Shanghai GM sold a record 421,822 units in China, which was up 10.4% on an annual basis; SAIC-GM-Wuling sold a record 480,011 units in China, which was up 15.1%; and FAW-GM sold 16,967 units in China, which was up 2.6%.
In addition, during the first quarter of 2014, Buick sales rose 13.9% year on year to 238,094 units, Chevrolet sales were up 1.7% to 168,371 units, Cadillac sales increased 104.9% to 15,357 units, Wuling sales grew 16.0% to 460,633 units and Baojun sales declined 3.5% to 19,378 units.