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GM sets March and first quarter sales records in China

General Motors and its joint ventures posted record sales in China during March and the first quarter of 2014. Sales in March increased 7.8% on an annual basis to 313,283 units. This helped domestic sales in the first quarter reach 919,114 units—an increase of 12.6% from the year-ago period.

GM’s 2014 sales in China are on track to hit 1 million units by mid-April.

Shanghai GM’s domestic sales last month rose 10.5% on an annual basis to a March record 140,077 units. SAIC-GM-Wuling’s domestic sales rose 6.1% to a March record 164,539 units. FAW-GM’s domestic sales rose 2.2% to 8,556 units.

Leading the way for Shanghai GM was Buick, which had record March domestic sales of 78,803 units, an increase of 12.4% year on year. The brand received a strong performance from its original Excelle family, which sold 26,220 units. It was followed by the Excelle XT and GT, whose sales rose 38.2% to 23,015 units, and the Regal, which had sales of 8,626 units on growth of 4.5%.

Chevrolet sales in the domestic market grew 5.7% on an annual basis in March to 56,036 units. Its best-selling model was the Cruze, whose sales increased 39.6% to 22,351 units. Following the Cruze was the Sail, which had sales of 17,885 units.

Cadillac sales in China were a March record 5,238 units. Demand for the luxury brand jumped 44.3% on an annual basis, as sales of the XTS increased 22.6% to 2,459 units and sales of the SRX were up 54.2% to 2,363 units.

Wuling sales in China increased 7.9% from last March to 159,729 units. It was led by the Hong Guang family, whose sales increased 27.6% to 63,827 units. Demand for the Baojun brand was 4,810 units in March.

Between January and March, Shanghai GM sold a record 421,822 units in China, which was up 10.4% on an annual basis; SAIC-GM-Wuling sold a record 480,011 units in China, which was up 15.1%; and FAW-GM sold 16,967 units in China, which was up 2.6%.

In addition, during the first quarter of 2014, Buick sales rose 13.9% year on year to 238,094 units, Chevrolet sales were up 1.7% to 168,371 units, Cadillac sales increased 104.9% to 15,357 units, Wuling sales grew 16.0% to 460,633 units and Baojun sales declined 3.5% to 19,378 units.



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