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Ford sells 500,000th EcoBoost Engine for F-150 as pickup truck customer preference shifts to V6s

Ford has sold its 500,000th 3.5-liter V6 EcoBoost-equipped F-150. just more than three years after its introduction. For the third month in a row, more than 57% of retail sales of Ford F-150 light-duty trucks are powered by V6 engines—reversing 47 years of V8 engine dominance in the industry. More than 45% of these sales are trucks equipped with Ford’s 3.5-liter EcoBoost.

Over the last three years, retail registrations of light-duty pickups powered by V6 engines grew more than 600%, with F-150 directly responsible for 91% of that growth, based on Ford analysis of Polk retail registration data.

We expect those numbers to hold for the rest of the year. It really is amazing when you consider we are doing that with just two V6 engine choices—the 3.5-liter EcoBoost and the 3.7-liter Ti-VCT engine. When we come out with the new 2015 F-150, we will offer three different V6 engines, so there is potential for further growth.

—Doug Scott, Ford truck group marketing manager

The all-new 2015 Ford F-150 will offer a new 2.7-liter EcoBoost engine with standard Auto Start-Stop.

In the last three years, no competitor has eclipsed a 20% take rate for V6 engines in half-ton trucks. It’s been a predominantly V8 crowd, until the introduction of the Ford EcoBoost V6.

The 3.5-liter EcoBoost truck engine delivers 420 lb-ft (569 N·m) of torque and 365 hp (272 kW) to enable best-in-class towing of 11,300 pounds.

By moving half a million F-150 customers out of V8s and into V6 engines, Ford has saved more than 56 million gallons of fuel—more than all of the fuel saved from every electric and plug-in electric car ever sold, claims Ford. (This assumes people move out of a conventional, midsized hybrid into a more efficient vehicle that never or rarely runs on gas for 15,000 miles a year.)



Customers prefer V6 or do they prefer big power and massive torque???

I think it's the power / torque.

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