AvtoVAZ, the largest automaker based in Russia, a part of Rostec Corporation, introduced three new LADA concept cars at the Moscow International Motor Show 2014. All are aimed to attract foreign and domestic customers as well as “restore people’s pride for the brand of LADA” according to AvtoVAZ CEO Bo Inge Andersson.
LADA Vesta, based on a new Russian platform B/C and developed by AvtoVAZ engineers in collaboration with the Renault-Nissan Alliance, will be produced in Izhevsk, Russia starting fall 2015.
LADA XRAY, a hatchback SUV based on the B0 platform, was developed by AvtoVAZ stylists while its body was developed jointly by Renault and AvtoVAZ. Production is scheduled to start in 2016 in Togliatti.
The LADA Vesta WTCC concept, reflecting the motorsport aspirations of AvtoVAZ and LADA Sport, is designed to meet the rigorous World Touring Car Championship (WTCC) requirements. The new design is expected to be track launched in 2015, with the first road tests planned for spring 2015.
The move comes on the heels of AvtoVAZ-Renault-Nissan becoming the fourth largest manufacturer of automobiles worldwide following several successful moves by Rostec. Having become a shareholder of AvtoVAZ in 2008, Rostec appointed a group of managers to develop AvtoVAZ in 2009. The team presented AvtoVAZ to several strategic investment groups, and in the end settled on the deal with Renault-Nissan. Together, the new automotive alliance set up a joint manufacturing process in AvtoVAZ's home town of Togliatti, Samara Oblast, Russia, in 2012.
AvtoVAZ is also eyeing foreign markets. One such market is the Middle East. AvtoVAZ and its LADA brand have been active in the MENA automotive market for decades. While international sales declined in recent years, Russia was able to export more than 38,000 assembly kits to Egypt between 2002 and 2013.
Rostec is a Russian state corporation established in late 2007 to promote development, production and export of hi-tech industrial products for civil and defense sectors. It brings together 663 entities, which form 13 holding companies. Eight holding companies operate in the defense-industry complex and five of them are involved in civil sectors. Rostec’s organizations are located in 60 constituents of the Russian Federation and supply goods to more than 70 countries worldwide.