Jaguar Land Rover investing $1.6M in two new Centers of Excellence for Engine Combustion Research at Oxford and University College London; gasoline and diesel
Opel’s new generation 2.0L turbo diesel to debut in Paris

Dongfeng Nissan launches its first all-electric vehicle: Venucia e30

Dongfeng Nissan Passenger Vehicle Company (DFL-PV) launched its first pure-electric vehicle model, e30, from its local Venucia brand. (Earlier post.) Starting price is set at RMB 267,800 (US$43,705).

Running costs for e30 are only about one-seventh of gasoline models of the same grade in China, due to e30’s energy consumption of 14.6 kWh/100 km. Both normal-charge and quick-charge options are available for e30, and which can run about 60 km on a quick-charge of only five minutes. The quality and safety of e30 have been validated by a 5-million km (3.1-million mile) failure-free pilot program, accumulated by more than 300 cars on the roads of Guangzhou, Xiangyang and Dalian.

The e30 is eligible for a purchase tax exemption as part of the Chinese government’s support for developing new energy vehicles. The new electric vehicle will initially be launched in nine Chinese cities—Beijing, Shanghai, Guangzhou, Shenzhen, Dalian, Wuhan, Tianjin, Zhengzhou and Hangzhou—and is expected to be available nationwide in 2015.

Dongfeng Nissan Passenger Vehicle Company (DFL-PV) is a business unit of Dongfeng Motor Co., Ltd. (DFL), Nissan’s joint venture with Dongfeng Motor Group Co., Ltd. DFL-PV is engaged in research and development operations, manufacturing and distribution of passenger vehicles.



Lowest price EV (per mile of e-range).

1. Tesla S-85 at $300 per mile.
2. Chevy Spark EV at $330 per mile
3. Nissan Leaf at $350 per mile
4. Fiat 500 EV at $375 per mile
5. Smart Four 2 EV at $380 per mile
6. Mitsubishi MiEV at $385 per mile
7. Honda Fit EV at $450 per mile
8. Ford Focus EV at $460 per mile
9. Mercedes Class C EV at $470 per mile
10. Toyota RAV-4 EV at $480 per mile
11. BMW 3 EV at $500 per mile
12. Dongfeng-Nissan e-30 at $500 per mile.


The new Tesla III would be the best at $200 per mile n 2017 or so?

This new Dongfeng-Nissan e-30 would match the BMW 3 EV @ $500 per miles of e-range. It is over priced.


Harvey, They are likely similar to US companies in that because the government tax exemption/benefits exist they keep the price up as a means to subsidize their development cost off the tax incentives. They keep the total numbers low, and so low cost can never be obtained, but they make more per early unit. This keeps them from having to potentially do a big recall if they have issues too and eventually they can claim they just can't get the price down if no competitor ever steps up to produce and sell at low cost. Overall it reduces the risk, but does nothing to really promote the technology.

My fear with this approacvh is that they may use it also as a self-fullfilling prophecy. If they never produce at high volumns then the price stays high and if the price stays high they can always claim the technology is too expensive. The government people are either too stupid to catch on or too corrupt to care. So, whatever the average Joe will accept as true can become truth even when it's a lie.

I am pretty sure Tesla has the intent to produce at high volumns, and maybe Nissan, but who can tell. Their plant in Tennessee is not that high volumn. No other automaker is making any moves at volumn production and sales. They do as they are required, but then so does a bratty teenager.

The comments to this entry are closed.