Cadillac will expand its line-up with what it described as a “new, top-end, high-technology car”. The as-yet unnamed Cadillac will go into production in the fourth quarter of 2015 at GM’s Detroit-Hamtramck assembly plant.
The addition of this new Cadillac is part of a previously announced $384 million investment in the facility on Detroit’s east side. Tools and equipment unique to the Cadillac model were installed recently.
The objective for this upcoming model is to lift the Cadillac range by entering the elite class of top-level luxury cars. Currently in development, this new rear wheel drive-oriented sedan uses completely new, custom-designed materials on a unique vehicle architecture. In addition to new technology in the car itself, we are instituting innovative manufacturing techniques to assemble it with the precision deserving of a luxury make.—Cadillac President Johan de Nysschen
The new Cadillac president joined GM in July after heading the Infiniti brand worldwide for two years at Nissan. Prior to that, de Nysschen was chief executive of Audi USA for eight years and president of Audi Japan for five.
Positioned above today’s CTS and XTS product lines, the new top-of-the-line Cadillac adds to rather than replaces any model in the portfolio. The model name will be announced soon. It will make its public debut in the first half of next year.