UMTRI survey finds 83% of hybrid owners will buy another one; increased interest in hybrids among non-hybrid owners
Current owners of hybrid vehicles are very satisfied with them and most will buy a hybrid again, according to a survey by Michael Sivak and Brandon Schoettle of the U-M Transportation Research Institute. Nearly a third (31%) of non-owners plan to purchase a hybrid for their next vehicle.
Sivak and Schoettle surveyed about 1,000 current owners of hybrids (94% own non-plug-ins and 6% own plug-ins) and another roughly 1,000 car owners who don’t drive hybrids.
They found that 83% of hybrid owners plan to buy another one for their next vehicle. Although plug-in hybrids represent a small percentage of current hybrids (6% in their sample), the researchers expect the percentage to increase greatly for those intending to buy a hybrid as their next vehicle as well (22%; 33% if those who are unsure about the type of hybrid are excluded).
Out of those current owners of a hybrid that do not intend to buy a hybrid as their next vehicle, 17% are planning to get an electric vehicle (21% if those who are unsure are excluded).
For those current owners of a hybrid that are not planning to get a hybrid for their next vehicle, 47% indicated that there is nothing that would cause them to reconsider this decision; 16% indicated that availability of hybrids that are initially less expensive would cause them to reconsider.
Hybrid cars accounted for less than 4% of all light-duty vehicle sales last year, the researchers say. However, it was the highest percentage (3.8%) and the second straight year of rising sales for hybrids.
Environmental impact was the most important reason cited by owners for buying a hybrid (33%), followed by long-term costs (28%) and less energy use (25%).
“Females tended to be more concerned than males about the environmental impact,” Sivak said.
Among non-hybrid owners, 31% intend to buy a hybrid for their next vehicle. Although a third of drivers are not considering hybrids at all, more than half of them would reconsider, especially if the initial costs were lower.
Michael Sivak Brandon Schoettle (2014) “What Do Current Owners Of Hybrids And Non-Hybrids Think About Hybrids?” (UMTRI-2014-25) ￼