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OnStar bringing commerce to connected cars; also providing feedback on driving

At the 2015 CES this week in Las Vegas, OnStar will preview AtYourService, a commerce and engagement offering that connects drivers with retailers and merchants on their drive, providing information, convenience and money-saving values tied to their specific destinations. In addition, OnStar advisors can now help locate hotels and book reservations. In a separate enhancement, beginning this summer, OnStar will also offer customers the opportunity to sign up for a new service that can tell them how well they drive and provide some customers an opportunity to seek discounts from Progressive Insurance.

AtYourService will roll out in the US and Canada, where OnStar annually receives more than 35 million requests for directions and supports more than 53 million mobile app interactions. Building on these direct connections and adding more daily relevance for subscribers, OnStar has signed initial relationships with partners such as Dunkin’ Donuts and Priceline.com.

Digital coupon providers RetailMeNot and Entertainment Book will supply retail and shopping coupons. Parkopedia will serve data for parking nationwide, and Audiobooks.com will supply e-book content to drivers on the road. When a driver requests directions to a point of interest that has an applicable deal or connection to one of its partners, the OnStar advisor can send the special offer from that merchant.

We can’t think of a more exciting and targeted way to connect with our guests than when they are in their vehicles looking for a Dunkin’ Donuts restaurant. We’ll bring value to GM drivers while driving those consumers to our stores with instant incentives.

—Scott Hudler, vice president, Global Consumer Engagement for Dunkin’ Donuts

Also beginning in early 2015, active subscribers with the full-service plan will be able to book a hotel through an OnStar advisor. Partnering with Priceline.com, OnStar advisors can provide information on availability, cost, amenities, and ratings, then book a hotel reservation and send directions to the vehicle.

Subscribers can give advisors the general location where they would like to stay and advisors can select from Priceline’s participating hotels in that area. After booking a hotel, customers receive an email confirmation of their reservation. The service provides a simple way to find on-the-go accommodations while drivers keep their eyes on the road and hands on the wheel. In a pilot program, nine out of 10 subscribers said they would book their last-minute hotel needs through OnStar again.

Driving feedback. The new connected vehicle service will allow OnStar customers a chance to enroll in a program that provides a detailed driving assessment at the end of a 90-day evaluation period. The assessment, provided only to OnStar customers who sign up for this service, will reveal how the customer performed in important driving metrics, comparing that customer against an aggregate of other anonymous enrolled customers. Driving tips will be provided by OnStar based on a customer’s individual assessment characteristics.

After the assessment, some customers can choose to share their driving data and evaluation information with Progressive through its Snapshot program, potentially leading to discounted insurance offers. This information sharing will be entirely voluntary following advanced consent from customers.

The driver assessment is meant to help people better understand how they drive and give them feedback on how to be better, smarter drivers. This is the first time we can use actual driving behavior to deliver valuable important feedback to customers who want this information. This new service truly shows the power of the connected car. The beauty of this program is that control is in the hands of the customer. If they wish to participate, we’ll inform them of their driving behavior and then they’re able to choose if they want to share their information with Progressive.

—Greg Ross, director, Business Development and Alliances, Global Connected Consumer Experience, General Motors

Progressive Insurance is the first insurance company that will use OnStar data to evaluate actual driving behavior, subject to explicit customer consent, to offer driving-based insurance discounts.

The smart driver assessment program is expected to be available for all 2016 GM models, most 2015 models, and select 2013 and 2014 models, starting this summer. The program is only expected to be available forUS drivers at this time.

OnStar customers currently are able to receive low mileage discount offers through other insurance companies. These low mileage programs, however, do not require the collection or use of driver assessment data.



Many Insurance Cos have been using similar units for the last few years to determine the type of drivers they have insured.

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