Jaguar Land Rover “Bike Sense” uses color, sound and vibration to help prevent accidents involving bicycles and motorbikes
21 January 2015
|Jaguar Land Rover is developing a range of new technologies that would use colors, sounds and touch inside the car to alert drivers to potential hazards and prevent accidents involving bicycles and motorbikes. Click to enlarge.|
At its Advanced Research Center in the UK, Jaguar Land Rover is developing a range of new technologies it calls “Bike Sense” that uses colors, sounds and touch (vibration) inside the car to alert drivers to potential hazards and prevent accidents involving bicycles and motorbikes. Nearly 19,000 cyclists are killed or injured on UK roads every year.
Sensors on the car will detect when another road user is approaching and identify it as bicycle or motorbike. Bike Sense will then make the driver aware of the potential hazard before the driver sees it. Rather than using a generic warning icon or sound, which takes time for the driver’s brain to process, Bike Sense uses lights and sounds that the driver will instinctively associate with the potential danger.
To help the driver understand where the bike is in relation to their car, the audio system will make it sound as if a bicycle bell or motorbike horn is coming through the speaker nearest the bike, so the driver immediately understands the direction the cyclist is coming from.
If a bicycle or motorbike is coming up the road behind the car, Bike Sense will detect if it is overtaking or coming past the vehicle on the inside, and the top of the car seat will extend to “tap” the driver on the left or right shoulder. The idea is that the driver will then instinctively look over that shoulder to identify the potential hazard.
As the cyclist gets closer to the car, a matrix of LED lights on the window sills, dashboard and windscreen pillars will glow amber and then red as the bike approaches. The movement of these red and amber lights across these surfaces will also highlight the direction the bike is taking.
Human beings have developed an instinctive awareness of danger over thousands of years. Certain colors like red and yellow will trigger an immediate response, while everyone recognizes the sound of a bicycle bell. Bike Sense takes us beyond the current technologies of hazard indicators and icons in wing mirrors, to optimizing the location of light, sound and touch to enhance this intuition. This creates warnings that allow a faster cognitive reaction as they engage the brain’s instinctive responses. If you see the dashboard glowing red in your peripheral vision, you will be drawn to it and understand straight away that another road user is approaching that part of your vehicle.—Dr. Wolfgang Epple, Director of Research and Technology, Jaguar Land Rover
If a group of cyclists, motorbikes or pedestrians were moving around the car on a busy urban street, the system would intelligently prioritise the nearest hazards so the driver would not be overwhelmed or distracted with light or sound.
Bike Sense would also be able to identify hazards that the driver cannot see. If a pedestrian or cyclist is crossing the road, and they are obscured by a stationary vehicle for example, the car’s sensors will detect this and draw the driver’s attention to the hazard using directional light and sound.
If the driver ignores the warnings and presses the accelerator, Bike Sense will make the accelerator pedal vibrate or feel stiff, so the driver instinctively knows not to move the car forwards until the hazard has been avoided.
Bike Sense will also help prevent vehicle doors being opened into the path of bikes when the vehicle is parked. Bike Sense would warn all passengers of an approaching cyclist, motorbike or car through sound and light inside the vehicle. If any passenger continues to open the door, the door handle will light up, vibrate and buzz to alert them to the danger.
By engaging the instincts, Bike Sense has the potential to bridge the gap between the safety and hazard detection systems in the car and the driver and their passengers. This could reduce the risk of accidents with all road users by increasing the speed of response and ensuring the correct action is taken to prevent an accident happening.—Dr. Epple
I wonder will you be able to turn it off - I imagine it would not be much fun driving around many European cities with blizzards of cyclists.
I am not anti-cyclist, my main mode of urban transport is by bike, but a car that buzzes every time a bicycle comes by would be very annoying.
Our car has front and rear parking sensors, and parking it is a very noisy experience.
I imagine driving in a "cycle rich" environment would be the same.
Posted by: mahonj | 21 January 2015 at 03:04 AM
Well as most cycle - car incidents are not true accidents, I can't see this having much effect.
Posted by: Thomas Lankester | 21 January 2015 at 09:29 PM