Shanghai GM recently sold its 4 millionth Chevrolet vehicle. The GM-SAIC joint venture began offering products from GM’s largest global brand in 2005.
Chevrolet reached 1 million cumulative sales within five years. It hit 2 million sales in 2012 and 3 million sales in 2013. Last year, Shanghai GM sold a record 717,007 Chevrolets in China. China remained the brand’s second-largest market after the United States.
Starting with two models, Shanghai GM has expanded its Chevrolet portfolio to 12 model lines featuring 53 variants. Its lineup includes the Sail family car, Cruze mid-range passenger car, Malibu upper-medium sedan, Captiva SUV, Trax urban SUV and Camaro sports car. The products have become especially popular among younger car buyers.
Chevrolet has a presence in 280 cities and regions across China, with sales outlets in all tier-three cities and more than half of tier-four cities. It offers the enhanced Gold Bowtie aftersales service. The Chevrolet UCLUB has more than 100,000 members, while the MyChevy app has over a million subscribers.
Indonesia. Separately, SAIC-GM-Wuling (SGMW), a joint venture between GM China, SAIC and Wuling Motors, announced plans to establish a manufacturing facility in Indonesia to build Wuling brand vehicles for the country’s expanding vehicle market. This expansion marks a new step for SAIC and GM for the joint manufacture of vehicles for selected Asian markets.
Construction of the new facility near Jakarta is targeted to begin in 2015, subject to relevant government approvals. Vehicles will be sold primarily in Indonesia, with the potential to export to other ASEAN markets in the future. Additional details about the new facility and its products will be announced at a later date.
SGMW currently operates manufacturing bases in China in Liuzhou, Guangxi Zhuang Autonomous Region; Qingdao, Shandong; and Chongqing Municipality. It has been China’s leading mini-commercial vehicle producer since 2006.
In 2009, it became the first vehicle manufacturer in China to sell 1 million vehicles in a calendar year. Last year, SGMW sold 1,787,931 vehicles in China, an increase of 12.8% from 2013 and an all-time record.