## Toyota embraces the “Bullsh*t” about hydrogen

##### 22 April 2015

Toyota has tapped award-winning documentary filmmaker Morgan Spurlock to show how calling hydrogen fuel cell vehicles “bullsh*t”—an oft-quoted opinion of Elon Musk—isn’t far from the truth. “Fueled by Bullsh*t” is the first online video in a multi-part “Fueled by Everything” series aimed to educate a broad audience about the innovative ways hydrogen fuel can be made from renewable sources.

Spurlock directed the 3-minute piece which features a dairy farmer and mechanical engineer as they follow cow manure to its ultimate use in powering the hydrogen fuel cell electric Toyota Mirai.

Beyond high quality dung, hydrogen can be manufactured from other renewable energy sources such as solar, wind and biogas from landfills.

Toyota is launching the multi-series video campaign through the Toyota Mirai website and additional digital properties with paid online media support. The Toyota Mirai site will also feature a deeper dive into the scientific process of creating hydrogen fuel, with explanations from scientists and experts in the field. This content will also appear across Toyota social and media partner sites, including Forbes.com, YouTube and Hulu.

All those Devenmart's speculations are so so far from reality that it is very difficult to argue about it. This time I would tell only one argument which would kill H2 just alone - Electrical Grid. It means:
1. Electrical grid is in place. Where is hydrogen grid?
2. Could Electrical Grid be replaces with hydrogen grid? Could you survive without electricity having hydrogen? Never!!!!
3. Now more complex issue related to Power Grid. Read it carefully since it is difficult for understanding. Power generation cost is just a fraction of final electricity cost - arround 1/3. Fuel for power generation is less than 50% of power generation cost. It gives fuel cost is just 10% of your's electricity bill. It does not matters what and when generation is running and what fuel burning. Most impact to average electricity bill gives when you are consuming electricity i.e. what grid (wire) capacity you are consuming and at lesser extent what power generation capacity you are utilizing. Therefore grid likes power to be consumed during night and this really matters. And all this stuff - sun, wind, nuclear or coal are just secondary issues and in case political will (like in Scandinavia) could be handled easy and without big hassle. And again - where is Hydrogen grid and at what cost (price)?

Arguing that the electron coming from my solar array needs to go right into my battery to be legitimate is a bit of disinformation. No one in the business looks at it that way.

ECI, that electron needs to go right into something.  If nothing is available, the power is lost.  The claim has been that EVs are key to balancing the ups and downs of wind/PV generation versus demand.  If they're not actually plugged in, any claim relying on it is bogus.

Charging one battery so it can later charge another battery is getting Rube Goldbergian.

I agree, EP, that the electricity from a solar panel needs to go somewhere. It's either consumed on premises or gets delivered to the grid, and I get paid for it (generally with a credit, in my case $0.50 kWh). If I have my car plugged in at work across town, I pay for each kWh. I don't care if its the same electrons that came off my panels. The grid doesn't care either. Like money I put in the bank, it's a pool. Even if I charge my car overnight, the grid is still happy to take deposits during the day, and make payouts overnight, usually at highly preferential rates since they've got plenty of capacity to spare. Davemart loves to argue this issue, but it's silly until we reach a very large percentage of solar in the mix. When we do, we will definitely use batteries to buffer overnight and other peak/off peak load swings. That is happening now where it makes sense. Whether I turn on the lights from that battery, or charge my car because that's when it's parked for a while, is less about Rube Goldberg's quirky illustrations and much more about economics and convenience. I'm a realist, so I don't mind selling solar during the day and buying (mostly wind) at night. But if anyone did, a few thousand bucks makes even that specious point moot. About 22% of the e-energy currently used comes from Hydro, one of the most versatile energy source, specially when over equipped with turbines and large water reservoirs. The world Hydro potential is exploited between 25% and 40%, leaving another 60+% in waiting, more than enough to replace all polluting CPPs and to recharge 10 to 30 million BEVs. The world Wind and Solar potentials are exploited at less than 1% mainly because cost (with storage) being higher than CPPs. When we are willing to value life more than$\$ cost, we may start to appreciate higher cost cleaner energy sources.

The comments to this entry are closed.