Ford US sales up 5% in April; SUVs post an April record, hybrid sales down 31%
05 May 2015
Ford Motor Company sales rose 5% in total US sales in April with 222,498 vehicles sold. Retail sales grew 7%, while fleet sales were up 1%—the company’s best April retail sales in nine years. Ford brand SUVs had a record-setting month—the company’s best April ever—with sales of 62,730 vehicles. This included record sales of the all-new Edge, up 78%, and Escape up 5%. Edge is now turning on dealer lots in just 10 days.
However, combined sales of Ford’s hybrids—conventional and plug-in—were down 31% for the month year-on-year, continuing a trend that started in September of last year. For the first four months of 2015, combined hybrid sales were down 29%, from 27,877 units to 19,699.
Both conventional and plug-in models generally showed year-on-year declines during the four-month period—the exception being the C-MAX Energi, which showed better results in March and April 2015 than the year prior.
Sales of the lower volume Ford Focus electric did not suffer as much, but still posted a 5% decline from January-April 2015, from 522 to 494 units. Sales in April were, however, up 7% from 116 units to 124.
F-Series, America’s best-selling truck, posted an April retail sales gain of 8%—with the continued plant changeover to the new F-150 and limited supply. Kansas City Assembly, the second assembly plant building the popular new F-150, continues to ramp up production through the second quarter. Once the plant is fully online, Ford will be able to fill many fleet orders—especially the regular cab and long cargo box configurations popular with these customers.
In April, 2015 EcoBoost F-150 sales were a record 63% of all retail sales. Premium Lariat, King Ranch and Platinum models were 60% of retail sales.
Van sales of 19,575 vehicles represented a 16% increase versus last year, for the best April sales performance since 1987. Sales are being driven by the best performance for Transit since the vehicle’s launch last year, as well as record April sales of Transit Connect, up 8%.
Mustang sales increased 81%, with 13,144 vehicles sold. This represents Mustang’s best April sales since 2006.
Lincoln retail sales increased 25%, providing Lincoln with its best April retail results since 2008. Lincoln MKC continues to build momentum, along with Navigator, which posted a 36% sales increase.
With more money in their pocket or on their credit card, Americans will buy more 3-ton SUVs, 4-ton Pick-ups. GM may have go re-introduce the 5-ton Hummer?
Are V-10 and V12 ICEs coming back?
Posted by: HarveyD | 05 May 2015 at 06:45 AM