Lamborghini, a Volkswagen Group company, confirmed that a luxury SUV will join its product range as its third series model, with market introduction planned for 2018. A concept of the car was first presented as the Lamborghini Urus in 2012 at the Beijing auto show. This will be Lamborghini’s first SUV since the LM002, which was built between 1986 and 1993.
The new vehicle will be produced in Sant’Agata Bolognese and will entail an increase in the production capacity of the factory. Over the lifecycle of the new vehicle the company will invest hundreds of millions of Euros.
|2012 Lamborghini Urus. Click to enlarge.|
The project will be realized due to the joint commitment of several parties involved, including Volkswagen Group with AUDI AG as Lamborghini shareholder, the Italian Ministry of Economic Development, Invitalia (Italian national agency for inward investments and economic development), Emilia Romagna Region, the Union Representatives and the entire Automobili Lamborghini team.
Production of the new Lamborghini SUV in Sant’Agata Bolognese will see significant development of the factory site, increasing from the current 80,000 square meters to an area covering around 150,000 square meters. The project will include the construction of new facilities, such as a new production line, warehousing and enlargement of the R&D department.
Lamborghini, Italdesign Giugiaro and Ducati have developed very successfully under Audi parentage, and kept their Italian identity. With the decision to produce the Lamborghini SUV in Sant’ Agata Bolognese we have proven once more our commitment to Italy as an important automotive industrial nation.—Rupert Stadler, Chairman of the Board of Management Audi AG
Lamborghini intends to use the SUV to expand its owner base significantly, especially with an eye toward Chinese demand for high-end SUVs. These will include Lamborghini super sports car customers who to date have driven SUV models from other brands, as well as families and customers new to the Lamborghini marque.
Lamborghini will balance distribution of volumes among the three major sales regions: EMEA, the Americas and Asia Pacific. Target markets will be primarily the US, China, the Middle East, United Kingdom, Germany and Russia. The annual volumes will be around 3,000 vehicles and will double the company’s current sales performance.