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Toyota and Mazda agree to build long-term partnership; environmental and advanced safety technologies

Toyota Motor Corporation and Mazda Motor Corporation entered an agreement to build a long-term partnership, leveraging the resources of each to complement and to enhance the other’s products and technologies. The two companies are now setting up a joint committee to evaluate how best to utilize each company’s respective strengths.

The committee will encourage “broad and meaningful collaboration” across a range of fields, including environmental and advanced safety technologies. Speculation on a potential agreement prior to the actual announcement had focused on the exchange of Toyota fuel cell and Mazda Skyactiv technologies.

Previous collaboration between Toyota and Mazda has included the licensing of Toyota’s hybrid technologies to Mazda and the production of compact cars for Toyota at Mazda’s plant in Mexico.

The two companies claimed that this latest agreement will go beyond the traditional framework of cooperation, aiming instead to create a “new set of values for cars” through wide-ranging medium- to long-term collaboration.

As evidenced by their SKYACTIV Technologies and KODO―Soul of Motion design, Mazda has proven that it always thinks of what is coming next for vehicles and technology, while still managing to stay true to its basic carmaking roots. In this way, Mazda very much practices what Toyota holds dear: making ever-better cars. I am delighted that our two companies can share the same vision and work together to make cars better. I can think of nothing more wonderful than showing the world―together―that the next 100 years of cars will be just as fun as the first.

—Toyota President Akio Toyoda

Toyota is a company that has shown steadfast resolve in acting responsibly on global environmental issues and the future of manufacturing as a whole. I also have tremendous respect for Toyota’s dedication in its pursuit of ever-better cars through ongoing innovation. Furthermore, Mazda identifies with the way Toyota cherishes its roots and all of the communities it is involved in. It is no wonder they are held in great esteem in return. I hope that by working together to make cars better, we can raise the value of cars in the eyes of consumers while also enhancing the manufacturing capabilities of our home, Hiroshima, and all the communities we are involved in as well.

—Mazda President and CEO Masamichi Kogai



Looks like Toyota is throwing Mazda a life-line. Maybe Toyota can fix the rotary. It would make a great range-extender if it were non-polluting and they had an answer for bad seals. A lot of torque in a smaller package.


I respectfully disagree. In terms of conventional gasoline, non-hybrid engines, Toyota's engine entrants are dated and rather uncompetitive. Witness the Camry (Toyota's flagship vehicle): gets 25/35mpg. The Mazda6 gets 26/38mpg (while delivering about 10% more hp). The brand new RAV4 gets 24/31mpg. The Mazda CX-5 gets 26/33mpg - again with more hp. And of course, this isn't one-sided. Mazda has nothing to offer in terms of hybrids. That's why the agreement is beneficial for both of them.

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