More than 5,000 signed up for Opel’s CarUnity carsharing in first month
28 July 2015
CarUnity, the brand-agnostic carsharing concept powered by Opel (earlier post), currently, roughly one month after its launch, has around 1,500 cars available on the new platform, mainly in the Rhine-Main area, which is Opel’s home turf. The free app already has over 5,000 registered users.
We have taken a strategically important step towards becoming a mobility provider with the successful launch of CarUnity. We will build on this and fire up the next step now.
—Opel Group CMO Tina Müller
We initially focused our marketing efforts on the Rhine-Main area. Now we will up the ante all over Germany. We will be targeting the Berlin metropolitan area next and will intensify our commitment there.
—Dr. Jan Wergin, Director Opel Community Carsharing
Berlin is a hotspot for carsharing. Wergin said that Opel is optimistic that the concept will be just as successful in Berlin as it is in the Rhine-Main area.
The expansion of the mobility services portfolio is an important pillar of Opel’s plans for the future. Earlier this month, Opel secured a stake in the ridesharing platform flinc. Furthermore, the already existing cooperation between flinc and CarUnity will be extended. As of 2016, the internet and app-based ridesharing platform will provide the technological platform to provide ridesharing via the carsharing app.
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