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Hybrid model accounts for more than 35% of Toyota Yaris European sales; key to Yaris sales growth

European sales of the Yaris have grown continuously over the last four years, rising from some 144,000 units in 2011 to an anticipated 200,000+ in 2015. Over the same period, the Yaris has also increased its B-segment market share from 4.1% to an anticipated 6.6%. Toyota attributes much of this ongoing sales success to the introduction of the Yaris Hybrid in 2012 and its subsequent refresh in 2014. (Earlier post.)

170,000 hybrid units have been sold since its European launch at the end of June in that year, a figure expected to rise to more than 200,000 by the end of 2015. The full hybrid model currently accounts for more than 35% of all European Yaris sales and is expected to grow further.

The introduction of the Toyota Safety Sense system to the Yaris model range in June 2015 places it at the very top of its segment for active and passive safety. By the end of this year, Toyota anticipates that one in three Yaris produced will be equipped with the integrated safety technology.

A revised grade structure will be available throughout Europe from January 2016. It introduces bold new colors, high-quality trim and stylish upholstery finishes across the model line-up.

For the first time, the Style grade will also be available on the Hybrid, combining Toyota’s most advanced execution with the most innovative powertrain. An enhanced Style grade features a new, black-painted honeycomb grille with satin chrome ornament and front foglight surrounding. The interior benefits from new, all-Black seat upholstery and a new Piano Black inserts inside the cabin.

Based on the Style grade, a new Bi-Tone version combines a choice of Pearl White, Platinum Bronze or Barcelona Red exterior colours with a wrap-around metallic Black finish to the roof, A pillars, door mirrors, upper front wing and hood leading edge.

Both are due to be revealed for the first time at the 2015 Frankfurt motor show for the 2016 Yaris model range.

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