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Panasonic highlighted automated and connected vehicle technologies at ITS World Congress; anti-hacker security

Panasonic exhibited its portfolio of automated and connected vehicle technologies and Intelligent Transport Systems (ITS) big data solutions at ITS World Congress 2015, Bordeaux. Panasonic offers automotive and device solutions for pedestrians and cars, infrastructure solutions for homes, roads and more.

In the report “Analysis of the Advanced Driver Assistance Systems (ADAS) Market in Europe”, Frost & Sullivan Research Analyst Cathy Brown points out that “Driven by legislation and cost effective vehicles, the ADAS market in Europe is entering a new phase of applications integrating both safety and comfort.” According to Masahisa Shibata, President of Panasonic Automotive and Industrial Systems Europe, Panasonic’s global strategy focuses on three key business areas:

  • Infotainment and e-cockpit solutions to provide more comfort and entertainment to the driver as well as co-passengers.

  • Advanced driving assistance systems for maximum safety.

  • Environmental solutions with more efficient electronics and best-in-class battery technology for EVs (Electric Vehicles).

What makes us unique is that we can cross-pollinate between various consumer and B2B areas by utilizing our comprehensive portfolio. Developing next generation solutions for these three areas and working closely with advanced companies, we aim to become a leading partner of our customers in Europe.

—Yoshitaka Teraoka, Vice President of Panasonic Automotive and Industrial Systems Europe GmbH

Panasonic is developing ADAS technology by utilizing its strengths in cameras, sensors and image-processing technology. The Panasonic millimeter-wave radar system detects the position of other vehicles and pedestrians in less than 0.1 seconds and informs the driver through road-to-vehicle communication.

Panasonic’s 79GHz Infrastructure Radar for cooperative intersection safety is precise and covers a wide scope. It features high resolution for differentiating between pedestrians and other vehicles, a wide field of view for scanning, and high-level accuracy for detecting multiple targets with its robustness at night and under poor weather conditions (snow, fog, etc.).

The V2X Communication for Driving Support System is a key technology for new driving support systems. Covering vehicle-to-vehicle (V2V), vehicle-to-infrastructure (V2I) and vehicle-to-pedestrian (V2P), the V2X Communication for Driving Support System helps prevent traffic accidents by alerting the driver of impending hazardous situations.

Recognizing the surrounding environment to provide support for the driver, the High-Performance Pedestrian Detection based on Deep Learning estimates pedestrian behaviors—providing a detection algorithm for on-vehicle cameras to predict accident risks.

Alliance with Ficosa. A capital and business alliance with Ficosa will allow Panasonic to launch its electronic mirror business while also expanding its ADAS portfolio. Based in Spain, Ficosa is a Tier 1 global provider for the automotive industry. Through their collaboration in electronic mirror systems, Ficosa and Panasonic are accelerating the continued evolution of automobile comfort and safety.

At ITS World, Panasonic presented its Intelligent Rearview Monitor System, which consists of a camera and mirror display. When operating in Mirror Mode, the system makes images available to the driver as per Class I mirrors; when working in camera monitor system mode, it displays images coming from the rear camera, and a side-view camera makes visible what would otherwise be blindspots.

Hackers. Due to increased communications connectivity, vehicles have become more vulnerable to being attacked by hackers. Panasonic is developing automotive security technologies to protect vehicle networks—its Security Electronic Control Unit (ECU) for Disabling Malicious Controller Area Network (CAN) Messages detecting unusual behavior such as unexpected acceleration and disables malicious commands.

Big data utilization in the field of ITS. For ITS Big Data Solutions, Panasonic presented the possibilities of ITS utilization to provide solutions for a wide range of issues. For B2B, Panasonic’s Logistics Probe Solutions enables professionals such as logistic managers to better monitor vehicles and road managers to more easily acquire information about the status of roads by utilizing a Dedicated Short Range Communication (DSRC) On-board Unit with GPS.

For B2C, Panasonic provides the Wonder Trip System, which supports travelers in all destinations through personal authentication technology. Furthermore, Panasonic provides communication and content customization through transport information integration in smartphones and wearable devices.



With more majors getting involved, driver's assistance and automated drive will evolve quickly.

Over 400,000 fatalities and serious injuries could be avoided every year and $XXB in property damages could also be greatly reduced. Vehicles are among the worse 10 killers in the worlds.

OTOH, USA and Brazil will have to find ways to reduce their 30X fatality rate from guns and knifes by 15 to 30 times present level. Prisons have been turned in killer schools. More prisoners = more killers. Australia and many other countries have found better ways.

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