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Audi launches premium vehicle-sharing service exclusively for residents of select properties

Audi of America is launchingAudi at home”, a premium, collaborative vehicle sharing initiative that provides residences of select properties a new way to experience the Audi brand. LUMINA by Tishman Speyer, San Francisco’s largest luxury condominium project currently under construction, will be the first residential community on the West Coast to offer the service, while the Four Seasons Residences in Miami will offer the service on the East Coast. The service will soon expand to other major US cities.

Audi at home provides residents of participating properties exclusive access to a fleet of premium Audi vehicles located at their residence, prepared and ready to drive. Being able to book a vehicle instantly, combined with the variety of vehicles in the Audi at home fleet, gives residents freedom to explore other kinds of driving beyond those offered by their own vehicle. The Audi at home fleet currently includes the S7, S5 Cabriolet, SQ5, TT Roadster, Q7, and RS5 Cabriolet.

Spontaneity, personalization and customization is core to the Audi at home service. It provides residents a truly premium experience that suits their daily life and needs, whether it’s a car for a quick getaway out of the city or an extra vehicle for visiting guests.

—Mark Del Rosso, Executive Vice President and Chief Operating Officer, Audi of America. “

Interested residents register through the property’s concierge and use the Audi at home mobile website to reserve the vehicle of their choice. Upon the conclusion of the reservation, residents simply return the Audi vehicle to the property valet.

All Audi at home vehicles are equipped with Prestige trim, and 24/7 live customer care is offered for drivers’ convenience. Rates are charged either hourly or daily. This rate covers services including cleaning, fuel, insurance, local tolls and unlimited mileage. All vehicles onsite are rotated on a regular basis, providing residents a fresh fleet from which to choose.

Audi at home is the second innovative Audi mobility program to launch in the US this year. The first program, called Audi on demand, started in San Francisco last April as well. (Earlier post.) Audi on demand gives customers within the city limits of San Francisco access to a wide range of vehicles in the Audi lineup, from the Audi A4 sedan to the Audi R8 supercar. Via the Audi on demand iPhone app customers select their preferred Audi model and then have it personally delivered to them at the San Francisco location of their choice by an Audi on demand concierge.

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