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Mazda Canada pulls the plug on Mazda2 in favor of focus on crossovers

Following a thorough evaluation of the B-car segment, Mazda Canada has decided not to launch the new generation Mazda2 in Canada.

The opportunity for success in the subcompact segment is rapidly shrinking as the segment has lost considerable share of the market this year, Mazda determined. Consumers have indicated a strong shift in their preferences towards crossover segments, especially in the new subcompact crossover segment which is one of the fastest growing segments in Canada this year and is far outpacing the market.

Mazda Canada will focus resources on what it sees is the biggest growth opportunity—the CX line of crossovers, including the CX-3, CX-5 and an all-new CX-9 which will debut at the Los Angeles Auto Show this week.


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